Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing....
April 10th, 2013 by Music Ally
February 20th, 2013 by Music Ally
Offerpop's tools are mainly made to help big brands, but two new features may well be of interest to music marketers too.
January 30th, 2013 by Music Ally
Lead: every day brings a new service or app but most of them barely cause a flicker. But the ones that last the distance can really change everything. Think iTunes, Facebook, YouTube and Twitter – companies...
January 28th, 2013 by Rob MacAllister
It was announced yesterday that Webdoc will be continuing their stellar work but will be rebranded and renamed as Urturn. We spoke to CEO, Stelios Tzonis and Head of Music, Olivier de Simone about what...
January 21st, 2013 by Music Ally
Fandalism is one of the emerging 'social networks for musicians', claiming 550k members.
December 21st, 2012 by Music Ally
The latest electronica artist to appear in a game is Deadmau5, courtesy of a licensing deal with developer Ice Cap Games. It's released Shred Neffland: featuring Deadmau5 for iPhone as a free download.
December 14th, 2012 by Rob MacAllister
The Bring Me to 1D was a two month global campaign, where fans could win ‘Go1den Tickets’ to One Direction’s sold out show at Madison Square Garden.
December 12th, 2012 by Music Ally
In our final Sandbox issue of the year we dissect 20 of the best digital marketing campaigns of 2012. Covering pop, rock, dance, classical, hip-hop and world, it's a broad sweep of genres and an equally...
November 28th, 2012 by Music Ally
We look instead at the other music-based apps sitting on the social network's platform, assessing how they are benefitting (or not) from the partnership and how they are helping the music business (or...