It was announced yesterday that Webdoc will be continuing their stellar work but will be rebranded and renamed as Urturn. We spoke to CEO, Stelios Tzonis and Head of Music, Olivier de Simone about what...
January 28th, 2013 by Rob MacAllister
December 14th, 2012 by Rob MacAllister
The Bring Me to 1D was a two month global campaign, where fans could win ‘Go1den Tickets’ to One Direction’s sold out show at Madison Square Garden.
November 14th, 2012 by Rob MacAllister
Carly Rae Jepsen is one artist who has definitely benefitted from the power of YouTube. To capitalise on this UMG have released an interactive CRJ game.
October 17th, 2012 by Rob MacAllister
Ed Sheeran uses fans as a film crew to crowdsource his latest official lyric video for fan favourite, 'Give Me Love' via startup Vyclone.
September 21st, 2012 by Rob MacAllister
Now before we start, it’s not as dirty as it sounds. The Nina Nesbitt ‘Nesbian Code Generator’ is a tool for fans to share messages with each other using the ‘Nesbian ‘code language that has...
September 12th, 2012 by Rob MacAllister
In August we saw a wide range of interactive music videos released on a variety of platforms – so we rounded them all up and rated the best and worst parts of each.
August 23rd, 2012 by Rob MacAllister
Plan B’s album release of iLL Manors used multiple interesting digital marketing techniques so we decided to dive deeper to dissect the whole campaign and also speak to Jack Melhuish, director of marketing...
July 26th, 2012 by Eamonn Forde
Music Ally speaks to YouTube sensation and DIY musician, Alex Day, to hear his views on releasing music without a label and how does it himself.