For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge...
December 18th, 2013 by Music Ally
December 4th, 2013 by Music Ally
Lead: Because streaming dominates so much in the Nordics, it is dramatically changing the shape and the narrative of digital music marketing. It is no longer about spikes of activity a few weeks either...
April 10th, 2013 by Music Ally
Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing....
February 20th, 2013 by Music Ally
Offerpop's tools are mainly made to help big brands, but two new features may well be of interest to music marketers too.
January 30th, 2013 by Music Ally
Lead: every day brings a new service or app but most of them barely cause a flicker. But the ones that last the distance can really change everything. Think iTunes, Facebook, YouTube and Twitter – companies...
January 28th, 2013 by Rob MacAllister
It was announced yesterday that Webdoc will be continuing their stellar work but will be rebranded and renamed as Urturn. We spoke to CEO, Stelios Tzonis and Head of Music, Olivier de Simone about what...
January 21st, 2013 by Music Ally
Fandalism is one of the emerging 'social networks for musicians', claiming 550k members.
December 21st, 2012 by Music Ally
The latest electronica artist to appear in a game is Deadmau5, courtesy of a licensing deal with developer Ice Cap Games. It's released Shred Neffland: featuring Deadmau5 for iPhone as a free download.
December 14th, 2012 by Rob MacAllister
The Bring Me to 1D was a two month global campaign, where fans could win ‘Go1den Tickets’ to One Direction’s sold out show at Madison Square Garden.