January 20th, 2015 by Music Ally Blog

We’re only a few days in to 2015, and already Facebook native video is looking like one of the most interesting trends of the year, certainly for music marketing. Now the social network has published...

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January 14th, 2015 by Music Ally

Sandbox124

Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers...

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September 13th, 2014 by Music Ally Blog

Our latest Sandbox digital music marketing report went out last night. Here’s what it has inside: a look at how SoundCloud could change as a marketing platform now it will be monetised; a Behind...

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August 25th, 2014 by Music Ally Blog

Here’s the latest example of Twitter’s Amplify advertising initiative being used for music, with a branded spin. Pop star Ariana Grande will premiere four songs from her new album on Twitter this week,...

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July 30th, 2014 by Music Ally Blog

Brian Eno and Karl Hyde have a new album out, ‘Someday World’. But there’s also a companion app fresh out from label Warp Records, which uses augmented reality (AR) technology to innovative...

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December 18th, 2013 by Music Ally

Sandbox Front Cover

For the final Sandbox of 2013 we look at the digital music campaigns of the year. They include the bells-and-whistles big-budget productions as well as those run on a shoestring. They also range from cutting-edge...

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December 4th, 2013 by Music Ally

Sandbox 98 front cover

Lead: Because streaming dominates so much in the Nordics, it is dramatically changing the shape and the narrative of digital music marketing. It is no longer about spikes of activity a few weeks either...

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April 10th, 2013 by Music Ally

Sandbox 82 Front Cover

Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing....

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February 20th, 2013 by Music Ally

Offerpop Facebook Marketing

Offerpop's tools are mainly made to help big brands, but two new features may well be of interest to music marketers too.

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