Tag: music marketing

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Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps

Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a...
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Sandbox Issue 179: Is New Music Friday marketing overkill?

Lead: New Music Friday was designed as a way to synchronise global release days in an on-demand world, but the upshot is that now Friday groans under the weight of new release and marketing strategies. As a result some...
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Sandbox 178: Mixed Up

Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...
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Sandbox 177: One Congregation Under A Groove

Lead: Group listening is back for a second swing, with the likes of Stationhead, Vertigo and JQBX all hoping to learn from the shortcomings of Turntable.fm and Soundrop. We speak to those trying to carve out a space here...
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Sandbox 176: All or Nothing

Lead: The gap between albums is getting shorter and the turnover time faster. Add into that the demand to feed multiple social media channels plus the fact that anything can be a single now – and worked simultaneously...
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Sandbox 175: Music goes all-in on Snapchat

Lead: While everyone is currently flapping about Snapchat in terms of its jaw-dropping $28.3bn valuation after its IPO, it’s important to bring things back to what the app actually does and how its huge audience engages...
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Sandbox 174: On Air, Video goes live

Lead: Native video was where creatives were being shunted last year, but this year it’s all about live video. With YouTube and Facebook Live promising greater promotional opportunities and reach, to Instagram, Periscope,...
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Sandbox 173: The GIF that keeps on giving

Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and...
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Sandbox 172: Locally Sourced Playlists

Lead: As streaming playlists have created their own centre of gravity around breaking new acts and tracks, there are mounting criticisms that this same centre of gravity benefits only acts from a handful of already-dominant...
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The 40 best music marketing campaigns from 2016

It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
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Sandbox 166: LP RIP

Lead: The album used to be the centre of gravity for both artist contracts and marketing campaigns. As consumption changes and tilts more towards the single, how do we need to rethink marketing? We look at why the album...
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Sandbox 162: Analytically Retentive

Lead: Just as there are now major playlist brands doing the heavy lifting in streaming, so it follows that there is a new wave of companies stepping forward to both make sense of what is happening on them and reveal how labels...