Tag: music marketing

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Latest Facebook news-feed tweak downgrades page posts

Facebook is changing its news-feed algorithm again, and the emphasis on “helping make sure you don’t miss stories from friends” has predictable implications for marketers.
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Report 389 – Onstage, Online

In our cover feature we look beyond the noisy chatter about VR concerts to consider where else digital is really impacting on the live business. From the rise of non-live companies using ticketing to turn themselves into...
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Music Ally Report 382 – Startup Shutdown

Our cover feature surveys the startup boneyard to try and understand precisely why so many music services, all promising a fizzing new future at their launch, hit the wall quickly, found out they were in the wrong lane...
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Music Ally Report 381 – Mechanical Animus

Our cover feature picks apart the two lawsuits that hit Spotify either side of Christmas to consider not only what they mean for the Swedish streaming company but also digital royalty reporting in general. Millions of dollars...
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Music marketing in the post-album age

You stand around for ages waiting for a blog by someone working in digital music marketing and then two show up at once. There was the Sammy Andrews blog on discovery (up there) and now Lucy Blair of Motive Unknown has started...
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Oculus VR headset gets compressed

We are not into Fantastic Voyage/Honey, I Shrunk The Kids territory just yet but Oculus has shown off its new – and smaller! – virtual reality headset. It is not expected to go on sale until next year but along with the...
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Madeon’s Adventure Machine makes a marvellous racket online

A lot of whizzy-tech music marketing campaigns are showcases for the technology rather than the music – hi, almost every augmented reality app ever! – but Madeon’s new Adventure Machine website is different. Not that...
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Future Music Marketing: Hits or Hype?

Our next evening event will take place on 16 April, when a panel of experts will be discussing what’s next for digital music marketing, and whether the most talked-about technologies are hits or hype. Up for discussion:...
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Future Music Marketing: Hits or Hype?

Our next evening event will take place on 16 April, when a panel of experts will be discussing what’s next for digital music marketing, and whether the most talked-about technologies are hits or hype. Up for discussion:...
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Show.co adds ‘gating by Spotify follow’ feature

Late last year, social-listening service Soundrop shut down, as the company shifted focus entirely onto its Show.co digital marketing tool. That’s continuing to evolve, and its latest feature – while small – is an interesting...
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Facebook reveals more stats on its native video growth

We’re only a few days in to 2015, and already Facebook native video is looking like one of the most interesting trends of the year, certainly for music marketing. Now the social network has published some more stats trumpeting...
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Sandbox 124 – Best Placed: The New Age of Product Placement In Videos

Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers would prefer...