Nielsen reveals mobile app stats
The average iPhone owner has 37 apps installed on their phone, compared to 22 for Android owners, and just 10 for BlackBerry owners. That's one of the headline stats from Nielsen's new App Playbook report, which finds that...
June 2, 2010
Nielsen reveals X Factor download boosts
Unsurprisingly, a high-profile guest slot on UK talent show The X Factor translates to a boost in digital sales the following week. Nielsen Company has quantified the benefits, reporting that show judge Cheryl Cole sold 221,000...
January 18, 2010