Tag: ok go

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Google and OK Go launch ‘sandbox’ for use in classrooms

US band OK Go’s latest brand partnership is with Google, and it has an educational focus. The pair have launched something called the OK Go Sandbox, which they describe as “a collection of materials created for and...
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Sandbox Issue 192: Show and Tell

Lead: Both Spotify and Apple Music are going heavy on original video, using this as a new reason for people to subscribe as well as a means to generate unique (and exclusive) content at the precise moment acts and labels...
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OK Go’s latest branded-video partner is… a salt manufacturer

It’s been a long time since those treadmills. OK Go may have shot to fame with their own viral video, but in the years since the band have worked on a succession of projects with brands, from carmaker Chevrolet to Russian...
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Sandbox 158 – Face Lift

Lead: Facebook wants more and more musicians to go native – i.e. by uploading videos directly onto their pages rather than embedding from YouTube or Vevo. With native uploads being pushed higher up the social network’s...
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OK Go explain why they chose Facebook to debut new video

We reported last week on the launch of the latest branded OK Go music video, and the fact that it was distributed through Facebook rather than YouTube. Now the band have been explaining why. “With each video, we're trying...
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OK Go new zero-gravity video is on Facebook not YouTube

OK Go’s latest brand partnership is with Russian firm S7 Airlines, for a new video for the band’s song ‘Upside Down & Inside Out’. “We shot this in zero gravity, in an actual plane, in the sky,” its introduction...
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Sandbox 122 – International Anthems: Marketing Across Different Continents

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind, we speak to marketers...
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Did Apple “borrow” OK Go’s ideas for the iPhone 6 launch?

Video-making men OK Go are claiming that Apple liberally “borrowed” their promo for ‘The Writing’s On The Wall’ for the iPhone 6 launch. The band’s video is based around multiple real-time optical illusions as...
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OK Go’s Say the Same Thing game was Apple’s 50 billionth App Store download

Apple's App Store has passed 50bn app downloads for iOS devices, and it was indie band OK Go whose app hit the milestone. Apple announced today that Ohio resident Brandon Ashmore downloaded the band's new Say the Same...
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OK Go launch Say the Same Thing iOS/Android word game

Social word-games are pretty popular on mobile devices, thanks to apps like Words With Friends. Now indie band OK Go want in on the action with their own game called Say the Same Thing, released through their own Paracadute...
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New viral videos for OK Go and Red Hot Chili Peppers

OK Go have launched a video for their new single 'Needing/Getting' that involves driving a Chevy Sonic car around the desert outside Los Angeles, using its 'retractable pneumatic arms' to hit various instruments at the roadside.
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OK Go works with Google – NOT Mozilla – on HTML5 music video

OK Go have become the third artist to make an HTML5 interactive music video with Google, following in the footsteps of Arcade Fire and Danger Mouse / Daniele Luppi. The new video is for the song All Is Not Lost, and is the...