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US band OK Go’s latest brand partnership is with Google, and it has an educational focus.
The pair have launched something called the OK Go Sandbox, which they describe as “a collection of materials created for and with K-12 educators: design challenges, educator guides, and more”. K-12 meaning primary and secondary education: so the full gamut of 4-18 year-olds.
The sandbox is based on OK Go’s videos – many of which had a scientific focus – and music.
Lead: Both Spotify and Apple Music are going heavy on original video, using this as a new reason for people to subscribe as well as a means to generate unique (and exclusive) content at the precise moment acts and labels start to question the value of album exclusives. They are not going to steal YouTube’s […]
It’s been a long time since those treadmills. OK Go may have shot to fame with their own viral video, but in the years since the band have worked on […]
Lead: Facebook wants more and more musicians to go native – i.e. by uploading videos directly onto their pages rather than embedding from YouTube or Vevo. With native uploads being pushed higher up the social network’s algorithm – and with labels battling over the yawning “value gap” with YouTube – the timing for Facebook’s play here […]
We reported last week on the launch of the latest branded OK Go music video, and the fact that it was distributed through Facebook rather than YouTube.
Now the band have been explaining why. “With each video, we’re trying to find a new creative challenge for ourselves, and the launches feel the same way,” said singer Damian Kulash. “The stars aligned with Facebook this time, and we were excited to try something new.”
OK Go’s latest brand partnership is with Russian firm S7 Airlines, for a new video for the band’s song ‘Upside Down & Inside Out’.
“We shot this in zero gravity, in an actual plane, in the sky,” its introduction explains, before the band merrily throw laptops, paintballs and one another around the cabin.
Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind, we speak to marketers in Africa, Asia and South America about what works where they are and what those looking from the […]
Video-making men OK Go are claiming that Apple liberally “borrowed” their promo for ‘The Writing’s On The Wall’ for the iPhone 6 launch. The band’s video is based around multiple […]
Apple’s App Store has passed 50bn app downloads for iOS devices, and it was indie band OK Go whose app hit the milestone.
Apple announced today that Ohio resident Brandon Ashmore downloaded the band’s new Say the Same Thing word game to take the store past 50bn, winning a $10k App Store gift card for his trouble.
Social word-games are pretty popular on mobile devices, thanks to apps like Words With Friends. Now indie band OK Go want in on the action with their own game called Say the Same Thing, released through their own Paracadute company.
OK Go have launched a video for their new single ‘Needing/Getting’ that involves driving a Chevy Sonic car around the desert outside Los Angeles, using its ‘retractable pneumatic arms’ to hit various instruments at the roadside.
OK Go have become the third artist to make an HTML5 interactive music video with Google, following in the footsteps of Arcade Fire and Danger Mouse / Daniele Luppi. The new video is for the song All Is Not Lost, and is the result of a collaboration between OK Go, Google and dance troupe Pilobolus.
