Tag: online video
Demi Lovato YouTube documentary gets 3.5m views in three days
Demi Lovato’s exclusive documentary for YouTube has been watched 3.5m times in the first three days after it launched. The documentary, Demi Lovato: Simply Complicated, is a 78-minute long film about her current life,...
October 20, 2017
AEI Group’s Diluk Dias: ‘Vilifying YouTube is like moaning about the weather or Brexit’
“I am getting pretty fucking bored of the vilification of YouTube. It’s like moaning about the weather or moaning about Brexit... We are living in a time of abundant opportunity and tech companies are putting music front...
October 12, 2017
Going live: how livestreaming video can be used for music marketing
From Facebook Live and Twitch to apps like YouNow and Live.ly, livestreaming video is a burgeoning medium for individual creators and media brands alike. And music? A panel at Music Ally’s Sandbox Summit conference in...
October 11, 2017
YouTube takes on Netflix and Hulu: ‘Like it or not’
YouTube CEO Susan Wojkicki and content boss Susanne Daniels have been talking about the company’s plans to continue investing in original shows and events. Their interview with The Hollywood Reporter includes some bullish...
October 9, 2017
YouNow’s Rize app giving cryptocurrency to influencers
We wrote in September about the upcoming launch of live-video app Rize: it’s the work of popular app YouNow, and will blend livestreaming with blockchain technology and cryptocurrency. In fact, Rize will have its own...
October 9, 2017
Video publishers say Facebook mid-roll ads off to slow start
There are high expectations for Facebook’s plans to license music and share advertising revenues from streams of videos including it. But it’s important not to forget the question about how lucrative those revenues will...
October 3, 2017
iHeartRadio launches entertainment show on Facebook
The latest music brand looking to make use of video on Facebook is iHeartRadio. The US streaming service has launched a TV-style chat-show called ‘iHeartNow with Elvis Duran’, fronted by one of its most popular DJs. The...
October 2, 2017
‘Who wouldn’t want to be Mad Men or House of Cards on Apple?’
It’s fair to say Hollywood is getting *extremely* excited about Apple’s plans for original video content, including TV-style shows to take on Netflix, Amazon, HBO and other networks. The Hollywood Reporter has the...
September 28, 2017
YouTube backs new film for grime star Stormzy
Well, it may be overselling 'Gang Signs & Prayer' a bit to call it a film, given that its length is just over 15 minutes. But the short-form project is interesting in its provenance. With a mixture of 'dramatic narrative'...
September 27, 2017
UKF founder: ‘YouTube is a platform where you have to fend for yourself’
YouTube music boss Lyor Cohen has been winding up rightsholders recently with his views on why the 'value gap' debate is overblown. But amidst this controversy, it's easy to forget that some music executives see YouTube as...
September 25, 2017
Facebook expected to spend $1bn on original video shows
Don’t get too carried away with reports that Facebook is planning to splash a 10-figure budget on original-video shows in the next year. That would represent just 3.7% of the social network’s revenues for the whole...
September 11, 2017
The National get a VR documentary from the New York Times
The latest band testing the virtual-reality waters is The National, with a VR documentary filmed and distributed by the New York Times. ’The National: Something Out of Nothing’ was released on Friday to tie in with...
September 11, 2017