Pandora rolls out its new share-to-Snapchat feature
When Snap, Inc launched its Snap Kit for developers recently, Pandora was the first music-streaming service to hop on-board, with plans to add sharing to Snapchat as a feature. Now that feature is actually launching. “Now...
July 12, 2018
Spotify and Pandora loom large in all-time app-spending chart
Spotify is the second top mobile app by all-time, global consumer spend, according to a new report from analytics firm App Annie. Pandora is the third, meanwhile, with the two music-streaming services only beaten by Netflix...
July 6, 2018
Research firm claims Spotify is tops for millennial ratio
Research firm Verto Analytics has put out some new figures, comparing several music-streaming services on the percentage of their listeners that are ‘millennials’ (which in this definition is 18-35 year-olds). Spotify...
June 27, 2018
US charts to add Pandora and iHeartRadio subscription streams
Hot on the heels of the UK official-chart changes announced yesterday, Billboard has confirmed the latest tweak to its Hot 100 and Hot 200 rankings, among other US charts. From the week of 29 June - 5 July, subscription streams...
June 26, 2018
Pandora and Amazon part of mobile-plan bundle launched by AT&T
It’s been a while since the music industry first got excited about the idea of bundles – be they ‘hard’ or ‘soft’ – of streaming services with mobile data contracts. But AT&T has launched a new offering in...
June 22, 2018
Pandora starts testing its own personalised playlists
Spotify has Discover Weekly, Release Radar and Daily Mix. Apple Music has My New Music Mix and My Favourites Mix. Now Pandora is launching its own personalised playlists for listeners. Well, it’s testing them with a...
March 29, 2018
Pandora to buy ad-tech firm AdsWizz for $145m
Pandora’s last major acquisition of another company, ticketing firm Ticketfly, didn’t go so well: bought for $450m in October 2015, then sold for $200m less than two years later. The company will be hoping for a better...
March 22, 2018
Spotify, Pandora and Apple Music attract US young adults
Research firm Morning Consult has published the results of its latest survey, of 2,201 American adults, focusing on the music-streaming market. It found that 30% said they have a Pandora “subscription”, while 21% have...
March 21, 2018
Linkfire gets a deeper data partnership with Pandora
Linkfire has become a popular tool for music marketers using ‘smart links’ to direct fans to artists’ music on digital services, while getting analytics back from those clicks. Now the company has announced a deeper...
March 15, 2018
Pandora subscriptions revenue spikes but active listeners fall
Pandora published its latest quarterly financial results last night, with some positive figures to report around its premium subscriptions business, and some more concerning stats around its overall listenership. The streaming...
February 22, 2018
Pandora lays off 5% of staff as value shrinks for Sirius XM
It’s just over a year since Pandora laid off 7% of its staff in the US in order to “to focus and realign existing resources on execution and make further investments in product innovation to drive advertising revenue...
February 1, 2018