Kickstarter relaunches Drip for Patreon-style creator subscriptions
Kickstarter is relaunching Drip, the platform for artist and label subscriptions that it bought in 2016, shortly after its previous owners warned they were having to shut it down. “Today we launch a new Drip for artists...
November 15, 2017
Patreon set to process $150m of payouts in 2017
Crowdfunding platform Patreon has been talking about its growth for a profile on The Verge, with some new stats to digest. “Half its patrons and creators joined in the past year, and it’s set to process $150 million...
August 4, 2017
YouTube star Peter Hollens outlines his path to fame
Peter Hollens has been one of the big YouTube-native music success stories, with a channel that ended 2016 with 1.5 million subscribers and 215m views. In a piece for Flypaper, Hollens outlines his path to success on YouTube....
January 3, 2017
YouTube musician Peter Hollens looks for all the cookie jars
If there’s one thing we’ve learned from the last couple of years covering musicians on YouTube, it’s that they don’t rely solely on Google’s online video service to make their money. Take a cappella artist Peter...
August 15, 2016
Amanda Palmer now making $34.4k per ‘thing’ on Patreon
Musician Amanda Palmer has made Patreon an important part of her income: she’s now making $34.4k from her backers on the crowdfunding service every time she publishes a new ‘thing’. That’s according to the chart...
May 5, 2016
Patreon security breach includes users’ personal details
Crowdfunding service Patreon has reported a significant security breach that included personal information on some of its users. The breach happened on 28 September via a debug version of the Patreon website that was publicly...
October 2, 2015
Drowned in Sound turns to Patreon for fan funding
Music website Drowned In Sound is turning to Patreon for a sustainable income, after battling with a downturn in online advertising revenues. Having launched as a blog in 2000, DiS has now reviewed thousands of albums, and...
April 20, 2015
Hank Green talks $2 YouTube CPM – and the ‘Just Ask’ alternative
YouTubers aren’t supposed to talk publicly about how much money they’re making from advertising: it’s why they squirm and deflect when asked about it on-stage at conferences. Veteran online video star Hank Green has...
April 8, 2015
Patreon buys fellow crowdfunding service Subbable
Fresh from signing up musician Amanda Palmer, Patreon has announced that it's now paying out $2m a month to its network of creators, and that it's acquiring fellow crowdfunding service Subbable. Patreon is growing fast:...
March 16, 2015
Sandbox 128 – Target Practice: Using Data and Retargeting In Music Marketing
Lead: The music industry has embraced retargeting in recent years as it looks to get more bang for its online advertising buck. The ROIs might be tantalisingly high but the practice comes with all manner of legal and ethical...
March 11, 2015
Amanda Palmer up to $21.4k per ‘thing’ on Patreon
We reported on the launch of Amanda Palmer’s Patreon campaign earlier this week. A few days on – at the time of writing – she has 2,369 backers on the crowdfunding service committed to paying $21,463 per “thing”...
March 7, 2015
As Amanda Palmer joins Patreon, CEO Jack Conte tells us why (interview)
“What most people don’t really understand is that all content creators – people who put things on the internet, and populate the shell of the web with awesome things to enjoy – are all in the same thinking-boat with...
March 3, 2015