Pepsi brand ambassador Nicki Minaj played the Roseland Ballroom in New York last night, in a gig that was streamed live as part of the soft drink brand’s Live For Now global ad campaign.
June 14th, 2012 by Music Ally
Fizzy rascals: soft drinks get sweet for digital music - We examine the ways in which soft drinks brands - particularly Pepsi and Coca Cola - are using social platforms to inject some new fizz into their...
May 30th, 2012 by Music Ally
On Monday we reported on how Pepsi Max was using Facebook to target football and music fans (roping in Calvin Harris).
May 28th, 2012 by Music Ally
Pepsi has created a shareable Facebook app that promises to give users a "VIP party experience" with some famous footballers.
May 16th, 2012 by Music Ally
Last weekend, the first two British TV ads aired with Shazam-tagging features, for Pepsi and Cadbury. The 30-second spots were shown during the final of Britain’s Got Talent, and Shazam has now announced...
May 1st, 2012 by Music Ally
Pepsi's latest digital marketing initiative is a website called Pepsi Pulse, or as Mashable describes it: "a social media-driven interactive dashboard for everything pop culture".
April 20th, 2011 by Music Ally
Pepsi's Mountain Dew drinks brand has been associated with music for a while now through its Green Label initiative. Now there's a new angle: a promotion that gets people to scan QR codes on special 'music...
June 11th, 2010 by Music Ally
Pepsi has teamed up with startup Stickybits for a trial that puts barcodes on its cans, then gets people to scan them with their smartphones. When they do, they can access videos and links tied to the...
June 3rd, 2010 by Music Ally
Pepsi has launched a new iPhone social location app called Pepsi Loot, which rewards people with free song downloads if they check-in at 'Pop Spots' - restaurants that sell Pepsi.
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