She Makes War: Laura Kidd on the experience of crowdfunding an album
UK-based musician Laura Kidd writes, produces and records music as She Makes War, with three albums under her belt so far. She's crowdfunding her fourth using PledgeMusic: here's her take on the experience as an artist. "In...
January 31, 2018
Trendwatch: fan relationships 3.0 and the rise of artist services
The first afternoon session in the second day of the NY:LON Connect conference focused on artist services, starting with a speech from Matt Young, EVP of Warner Music Artist Services.
January 24, 2018
PledgeMusic, Wheeler Walker Jr, and glow-in-the-dark-jizz-gate
Most artists who use fan-funding platform PledgeMusic are full of praise for it. Less so country artist Wheeler Walker Jr, whose campaign for his new album ‘Ol’ Wheeler’ has been scrubbed from the site and fans refunded. PledgeMusic...
March 6, 2017
Indie #1: How the Passenger album topped the UK charts
Spoiler alert! Passenger's seventh studio album 'Young As The Morning, Old As The Sea' went to number one in the UK last autumn, despite competing with new albums by Bruce Springsteen and Shawn Mendes. At AIM's Indie-Con...
February 2, 2017
Cooking Vinyl turns 30 with a PledgeMusic campaign
Happy birthday Cooking Vinyl. The pioneering indie label is celebrating its 30th anniversary with a range of activities including live events, a PledgeMusic campaign and an industry fund. The campaign is for a bunch...
August 25, 2016
Magna Entertainment takes major stake in PledgeMusic
New York-based investment firm Magna has taken a “major position” in fan-funding service PledgeMusic. The size of its investment remains undisclosed, although it was made through the company’s Magna Entertainment...
February 24, 2016
PledgeMusic shares stats to celebrate sixth anniversary
Fan-funding platform PledgeMusic is six years old this year, and to celebrate, CEO Benji Rogers has published some stats on how artists are performing on the service. More than 1m people have accounts on PledgeMusic, spending...
November 4, 2015
PledgeMusic talks direct-to-fan commerce in 2015 (interview)
Happy birthday, PledgeMusic. The direct-to-fan music company launched in August 2009 as a way for musicians to raise money from fans for new projects, but also to invite them in to the recording process through online updates...
August 17, 2015
Michael Bolton turns to the crowd through PledgeMusic
And you say, all your hope is gone, and what’s the use in trying. What you need is to have some faith, shake off those sad blues, and get yourself a new direct-to-fan campaign from PledgeMusic to fund your next album. Yes,...
August 7, 2015
Blockchain technology and music: two contrasting views
There has been a surge of discussion in recent weeks about whether blockchain technology could be part of the drive for more transparency in the way digital music services' payouts make their way to artists and songwriters. A...
August 6, 2015
Sandbox 135 – Super Fans
Lead: Streaming is unlocking intricate data about super fans and their listening behaviour, putting artists and labels in powerful new positions to make the most of this real-time flow of analytics. Hailed as a win/win for...
June 17, 2015
PledgeMusic president hails Apple Music D2C implications
There were a fair few critics of Apple Music last week, but direct-to-fan firm PledgeMusic’s president Benji Rogers is a fan. In a blog post on the company’s site, he has explained why, calling Apple’s new service “one...
June 17, 2015