Sandbox Issue 198: The Analytic Trick
Lead: Apple Music is slowly rolling out its analytics tools for artists and Saavn is following suit. YouTube, SoundCloud and Spotify have been offering such tools for years – but as streaming grows, the nature and detail...
February 21, 2018
Domino turns Franz Ferdinand Spotify pre-save into a fan club
The ability for fans to ‘pre-save’ an album on Spotify has become an increasingly-common marketing tactic since Kobalt pioneered the idea last year with Laura Marling. Now independent label Domino Records is trying...
November 8, 2017
Sandbox 184: Save of the century, why pre-save is the new rave
Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
July 19, 2017