Tag: radiohead

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Sandbox 184: Save of the century, why pre-save is the new rave

Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
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Buy the OK Computer box-set, get the ZX Spectrum program free

Radiohead’s latest secret treat for fans is a ZX Spectrum computer program that forms part of the $130 Boxed Edition of their OK Computer re-release. Fans buying that already knew that they’d get “a C90 cassette...
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10 music chatbots worth talking to in 2016

The first chatbots were developed in the 1960s, long before smartphones and messaging apps had the world’s eyeballs transfixed. This isn’t a new technology, but it’s certainly a hot one in 2016 thanks to Facebook,...
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Radiohead post fan-made ‘vignettes’ on Instagram

Back in July, Radiohead launched a competition for fans, asking them to help complete the band’s series of “vignettes”. Fans could download clips of music from the band’s website and then make their own videos...
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Campaigns – Radiohead Moon Around – Sandbox 157

So Radiohead finally dropped their album, A Moon Shaped Pool, five years after their last album release, The King Of Limbs. Did you hear about it? Of course you did. Because ironically, Radiohead disappeared from the vast...
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Sandbox 163 – Bot’N’Roll

Lead: Radiohead created a chatbot 15 years ago, but in recent months these conversing machines have roared back into life. More than just a gimmick, they offer artists a way into the “dark social” where many younger fans...
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Sandbox 162: Analytically Retentive

Lead: Just as there are now major playlist brands doing the heavy lifting in streaming, so it follows that there is a new wave of companies stepping forward to both make sense of what is happening on them and reveal how labels...
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Sandbox 160 – Brand Stand

Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...
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Radiohead to stream ‘Live from a Moon Shaped Pool’ event

Radiohead fans are putting 17 June in their diaries as the band’s next special event. Not a concert, but rather a global online gathering with an emphasis on record stores. Or, as its website puts it: “A unique...
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Exclusive: Spotify pulled out of Radiohead album-windowing plan

The latest Radiohead album A Moon Shaped Pool will be streaming on Spotify from 17 June, six weeks after it debuted on Apple Music and Tidal. There is a much bigger story behind this news, however: Spotify came close to...
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Spotify to get Radiohead ‘A Moon Shaped Pool’ album on 17 June

Spotify has confirmed that Radiohead's new album 'A Moon Shaped Pool' will be available to stream on its service from 17 June. The album was released as a download and on streaming services Apple Music and Tidal on 8 May,...
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Sandbox 157 – Under The Influence

Today, “old” media is still powerful but increasingly less effective in reaching young consumers. The super-stars of YouTube and Instagram, however, are leading the charge for social influencers.