May 20th, 2015 by Music Ally

Music Ally Sandbox 133 - Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are...

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April 8th, 2015 by Nikoo Sadr

Lead: Messaging apps are growing at a rate of knots but music has played a back seat role until recently. Major acts like Paul McCartney, Madonna and Taylor Swift are all turning to the likes of Line and...

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March 25th, 2015 by


Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them...

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March 4th, 2015 by Claire Mas


This is an article from Music Ally’s Sandbox digital marketing report, which is part of our subscription service. Try it for free? Click here. As advertising budgets continue to lean further towards...

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February 12th, 2015 by Music Ally Blog

Our fortnightly digital music marketing report was published yesterday afternoon. Its lead feature looks at the maturing industry of fan patronage, with artists putting in the effort on sites like Patreon...

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December 18th, 2014 by Music Ally Blog

This week’s Sandbox digital marketing report should have landed in your inbox yesterday. Its lead feature looks beyond the US and UK to explore what kind of marketing campaigns are working well in Africa,...

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December 17th, 2014 by Music Ally

sandbox end of theyear

Welcome to our end of year Sandbox where we look at the best and most original digital music marketing campaigns of 2014. Rather than of through them in order here, we’d rather you just get stuck...

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December 10th, 2014 by Claire Mas

Linkfire pic

One link to serve them all: that is Linkfire’s aim – to reach all fans, no matter their music consumption preferences, in one fell swoop. The link shorteners space is not, excuse the pun, short...

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December 3rd, 2014 by Music Ally

Sandbox 122

Lead: The US and the UK might be the twin centres of gravity for the international music business, but what works there in marketing terms doesn’t necessarily translate elsewhere. With that in mind,...

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