Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting...
April 23rd, 2014 by Music Ally
April 9th, 2014 by Music Ally
Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise?...
March 26th, 2014 by Music Ally
Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly...
February 27th, 2014 by Music Ally
Tweens and teens are perhaps the most misunderstood of all audiences for music.
February 26th, 2014 by Music Ally
Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like...
February 14th, 2014 by Music Ally
Earlier this week, we wrote about social engagement and rewards platform FanSparks in our Sandbox digital marketing report
February 13th, 2014 by Music Ally
The lead feature in our Sandbox digital music marketing report this week looks at how brands are working with the likes of Spotify,
February 12th, 2014 by Music Ally
Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard...
February 3rd, 2014 by Music Ally
This week's Sandbox music marketing report includes a lead feature on breaking an act from scratch.