April 23rd, 2014 by Music Ally

Sandbox 107 cover

Lead: the music business used to run on guesswork and now it's awash with intricate data. But are we now generating data for data's sake? Or is this actually helping in refining music marketing and getting...

Continue reading »

April 9th, 2014 by Music Ally

Sandbox 106 Front cover

Lead: If everyone has content on YouTube, how do you stand out? MCNs claim they have the answer to boosting views and driving a sharp uptick in revenue. Are they earning their keep with their immense expertise?...

Continue reading »

March 26th, 2014 by Music Ally

Sandbox front cover

Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly...

Continue reading »

February 27th, 2014 by Music Ally

Tweens and teens are perhaps the most misunderstood of all audiences for music.

Continue reading »

February 26th, 2014 by Music Ally

Front cover Sandbox 103

Lead: Those aged 11-14 are perhaps the most misunderstood of all audiences for music. Some presume these digital natives have scrapped old media completely, turned their noses up at the social giants like...

Continue reading »

February 14th, 2014 by Music Ally

Earlier this week, we wrote about social engagement and rewards platform FanSparks in our Sandbox digital marketing report

Continue reading »

February 13th, 2014 by Music Ally

The lead feature in our Sandbox digital music marketing report this week looks at how brands are working with the likes of Spotify,

Continue reading »

February 12th, 2014 by Music Ally

Front cover Sandbox 102

Lead: As the brands and music world gets more crowded, standing out becomes exponentially harder. This is where digital music platforms are hoping to step in and offer something more engaging than a standard...

Continue reading »

February 3rd, 2014 by Music Ally

This week's Sandbox music marketing report includes a lead feature on breaking an act from scratch.

Continue reading »