August 13th, 2015 by Music Ally

Music Ally Sandbox 139

Lead: Big data companies are hugely important for labels and artists in their marketing; the problem is that music services are buying up the biggest ones for their own use. We look at who the new entrants...

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July 29th, 2015 by Music Ally

Sandbox 138 cover image

Lead: Music is no longer acting coyly around dating apps and has fully charged into that world as a marketing channel. We look at who the most adventurous have been here and also explain where these relationships...

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July 15th, 2015 by anthonym

Music Ally Sandbox 137

Lead: Latin America has been seeing staggering growth in record music income recently and the region is fizzing with potential. How, then, can acts be successfully marketed there? We speak to those deep...

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May 20th, 2015 by Music Ally

Music Ally Sandbox 133 - Twitter Turned Up

Lead: Audio Cards push Twitter way beyond 140 characters and allow the platform to include actual songs. On the surface, this could be dismissed as a gimmick, but both mega-acts and emerging artists are...

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April 8th, 2015 by Nikoo Sadr

Lead: Messaging apps are growing at a rate of knots but music has played a back seat role until recently. Major acts like Paul McCartney, Madonna and Taylor Swift are all turning to the likes of Line and...

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March 25th, 2015 by leo@musically.com

Sandbox129

Lead: Artists often run multiple social media accounts as part of their marketing. But just how well are they using them? And are they tailoring content to the specifics of each platform? Or treating them...

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March 4th, 2015 by Claire Mas

radiumone1

This is an article from Music Ally’s Sandbox digital marketing report, which is part of our subscription service. Try it for free? Click here. As advertising budgets continue to lean further towards...

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February 12th, 2015 by Music Ally Blog

Our fortnightly digital music marketing report was published yesterday afternoon. Its lead feature looks at the maturing industry of fan patronage, with artists putting in the effort on sites like Patreon...

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December 18th, 2014 by Music Ally Blog

This week’s Sandbox digital marketing report should have landed in your inbox yesterday. Its lead feature looks beyond the US and UK to explore what kind of marketing campaigns are working well in Africa,...

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