Lead: Music's relationship with gaming apps has been tentative at best, but there is a lot for the music business to learn from how such apps are marketed, how they regard free and engage in social sharing....
February 27th, 2013 by Music Ally
Two years ago, numerous labels lined up to put the boot into Spotify for not paying content owners enough – but the ability to build their own app within the streaming service's client player has proved...
January 30th, 2013 by Music Ally
Lead: every day brings a new service or app but most of them barely cause a flicker. But the ones that last the distance can really change everything. Think iTunes, Facebook, YouTube and Twitter – companies...
January 16th, 2013 by Music Ally
Lead: Myspace finally went public yesterday after several months of invite-only beta testing. This is do or die for the company that slid down the social media pecking order by losing its way and letting...
December 14th, 2012 by Rob MacAllister
The Bring Me to 1D was a two month global campaign, where fans could win ‘Go1den Tickets’ to One Direction’s sold out show at Madison Square Garden.
December 12th, 2012 by Music Ally
In our final Sandbox issue of the year we dissect 20 of the best digital marketing campaigns of 2012. Covering pop, rock, dance, classical, hip-hop and world, it's a broad sweep of genres and an equally...
November 28th, 2012 by Music Ally
We look instead at the other music-based apps sitting on the social network's platform, assessing how they are benefitting (or not) from the partnership and how they are helping the music business (or...
November 14th, 2012 by Rob MacAllister
Carly Rae Jepsen is one artist who has definitely benefitted from the power of YouTube. To capitalise on this UMG have released an interactive CRJ game.
October 31st, 2012 by Music Ally
Email used to be like gold dust – a direct link and marketing channel to fans. The rise of Facebook and Twitter has seriously dented its power of immediacy and the that fact users can give secondary...
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