November 19th, 2014 by Music Ally

sandbox 121 cover

Our lead feature this week explores the 10 Worst Ideas in Digital Marketing, as marketers, label bosses and artist managers vent their spleen on some of the campaigns and technologies that are at best...

Continue reading »

November 18th, 2014 by Music Ally Blog

We’re starting to take submissions for our Sandbox report’s end-of-year edition: Best Marketing Campaigns of the Year. We’d love to include some of the great work you’ve done this year, so we’re...

Continue reading »

October 31st, 2014 by Music Ally Blog

We’re starting to take submissions for our Sandbox report’s end-of-year edition: Best Marketing Campaigns of the Year. We’d love to include some of the great work you’ve done this year, so we’re...

Continue reading »

October 25th, 2014 by Music Ally Blog

This week’s Sandbox digital music marketing report should be lurking in your inbox from last night. Our lead feature this week looks at digital-only labels, which are dramatically cutting overheads...

Continue reading »

October 22nd, 2014 by Music Ally

Sandbox 119 - Physical Exorcise: The Rise of the Digital-Only Label

Lead: Digital-only labels are slowly but steadily becoming part of the landscape. By removing physical stock, they dramatically cut overheads and can move much faster, putting out more releases across...

Continue reading »

October 16th, 2014 by Music Ally

subsconia1

Following our recent Tools piece on how Google+ gif maker Google+Motion can be used for artist campaigns, here’s a fresh example of a band that actually use it. Italian rock band Subsonica has, in partnership...

Continue reading »

October 8th, 2014 by Music Ally

Sandbox 118

Lead: Everyone loves free stuff, don't they? Not always, as U2 and Apple found out when pushing the Songs Of Innocence album into 500m iTunes accounts last month quickly went from PR coup to PR disaster....

Continue reading »

October 5th, 2014 by Music Ally

Sandbox 120

Lead: Who needs an artist website in an age of Facebook, Twitter and Tumblr? It turns out lots of people do because they allow you to better control the visuals of a campaign as well as the audience relationship....

Continue reading »

September 25th, 2014 by Music Ally Blog

Our Sandbox digital music marketing report was published last night, and should be in your inbox now. This week’s lead feature looks at music videos, speaking to the people who commission and create...

Continue reading »