October 16th, 2014 by Music Ally

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Following our recent Tools piece on how Google+ gif maker Google+Motion can be used for artist campaigns, here’s a fresh example of a band that actually use it. Italian rock band Subsonica has, in partnership...

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October 8th, 2014 by Music Ally

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Lead: Everyone loves free stuff, don't they? Not always, as U2 and Apple found out when pushing the Songs Of Innocence album into 500m iTunes accounts last month quickly went from PR coup to PR disaster....

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September 25th, 2014 by Music Ally Blog

Our Sandbox digital music marketing report was published last night, and should be in your inbox now. This week’s lead feature looks at music videos, speaking to the people who commission and create...

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September 24th, 2014 by Music Ally

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Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what...

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September 10th, 2014 by Music Ally

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Lead: SoundCloud is (finally) moving towards moentising its platform and Mixcloud is adding new premium subscription tiers. Both have prided themselves on the part they play in giving underground and cutting-edge...

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August 30th, 2014 by Music Ally Blog

Our latest Sandbox digital music marketing report should have landed in your inbox last night. Here’s what it has inside: an exploration of successful non-music YouTube channels to see what artists...

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August 6th, 2014 by Claire Mas

Rights infringements have been a bugbear of the music industry for a long time. The launch of License ID by Audiosocket could be an interesting new tool to ease the process of licensing tracks while tracking...

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July 31st, 2014 by Music Ally Blog

This week’s Sandbox report was published last night: check your inbox for the link to read it. Its lead feature looks at Shazam, and how it’s become much more than just a way of identifying...

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July 4th, 2014 by Music Ally Blog

Our fortnightly digital music marketing report Sandbox was sent out last night, and should be nestling in your inbox. This week’s lead feature examines digital’s role in rebooting artists’ careers...

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