sandbox

Sandbox Issue 181: Rise of the Micro Influencers

Lead: There was a time when getting someone with a huge social media following to shill your product was all you needed to make a splash. But brands are now starting to question if biggest really is best; and thus we see...

Sandbox Issue 180 – WhatsApp Doc?

Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a...

Sandbox Issue 179: Is New Music Friday marketing overkill?

Lead: New Music Friday was designed as a way to synchronise global release days in an on-demand world, but the upshot is that now Friday groans under the weight of new release and marketing strategies. As a result some...

Sandbox 178: Mixed Up

Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...

Sandbox 177: One Congregation Under A Groove

Lead: Group listening is back for a second swing, with the likes of Stationhead, Vertigo and JQBX all hoping to learn from the shortcomings of Turntable.fm and Soundrop. We speak to those trying to carve out a space here...

Sandbox 176: All or Nothing

Lead: The gap between albums is getting shorter and the turnover time faster. Add into that the demand to feed multiple social media channels plus the fact that anything can be a single now – and worked simultaneously...

Sandbox 175: Music goes all-in on Snapchat

Lead: While everyone is currently flapping about Snapchat in terms of its jaw-dropping $28.3bn valuation after its IPO, it’s important to bring things back to what the app actually does and how its huge audience engages...

Sandbox 174: On Air, Video goes live

Lead: Native video was where creatives were being shunted last year, but this year it’s all about live video. With YouTube and Facebook Live promising greater promotional opportunities and reach, to Instagram, Periscope,...

Sandbox 173: The GIF that keeps on giving

Lead: GIFs might seem like a way of flooding the web with the most trivial of content, but they are a hugely important part of building fan communities around artists. While pop acts like Drake, Beyoncé, Little Mix and...

Sandbox 172: Locally Sourced Playlists

Lead: As streaming playlists have created their own centre of gravity around breaking new acts and tracks, there are mounting criticisms that this same centre of gravity benefits only acts from a handful of already-dominant...

Sandbox 171 – The Rise Of Geofilters

  Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are...

Sandbox 170 – Best Music Marketing Campaigns of 2016

It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....