European Commission to assess Apple’s Shazam acquisition
Apple announced plans to acquire music-recognition firm Shazam in December 2017, but European regulators may yet throw a spoke in the works of the deal. “The European Commission has accepted a request from Austria, France,...
February 7, 2018
Sandbox Issue 195: Tools’ Gold
Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...
January 10, 2018
Shazam to spotlight emerging artists in ‘Next To Know’
Every music-streaming service has their initiative to highlight emerging artists, and now Shazam wants in on the talent-spotting fun. It’s launching a programme called ‘Next to Know’ which will choose four artists...
December 21, 2017
Google Assistant gets its own Shazam-style music ID feature
Google really does mean business in 2017 when it comes to parking its tanks on Shazam’s lawn. The company’s recently-unveiled Pixel 2 smartphones include a feature to automatically identify music that’s playing around...
November 7, 2017
Google takes on Shazam with ‘Now Playing’ smartphone feature
Last night’s Google press event also saw the unveiling of the company’s new own-brand Pixel 2 Android smartphones, complete with a feature that treads firmly on Shazam’s toes by identifying music that’s currently...
October 5, 2017
New Michael Jackson compilation includes Shazam AR
A new Michael Jackson album came out on Friday. Well, we say new… ‘Scream’ is the latest compilation album of Jackson’s hits plus a new five-song mash-up and a remix of ‘Thriller’ by Steve Aoki. But from a...
October 2, 2017
Financials reveal Shazam narrowed its losses to £3.7m in 2016
Shazam narrowed its net losses from £16.7m in 2015 to £3.7m in 2016 (around $4.9m) in a year when it said its app had more than 300 million annual active users. These details come from the company’s financial results...
October 2, 2017
Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps
Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a...
May 24, 2017
Shazam goes deeper with its augmented reality tech
Shazam is no newcomer to the augmented reality (AR) space: it might not have any Pokémon to catch, but its visual-recognition features launched in 2015. Since then, brands and artists alike have been able to make posters,...
March 7, 2017
Shazam generates ‘30m clicks per month’ to music-streaming services
Shazam is currently generating 30m ‘clicks’ a month to music-streaming services like Spotify and Apple Music, but it’s also still generating 400k daily song downloads too. That’s according to Jon Davies, director...
February 23, 2017
Despite WMG and Shazam deals, Vadio is up for sale
Music videos distributor Vadio has laid off most of its staff and is looking for a buyer, despite signing high-profile deals with Warner Music Group and Shazam in 2016. “We were on a massive trajectory. Frankly, we didn’t...
February 16, 2017
How Apple’s App Store rescued Shazam from ‘near death’
Fourteen years is several lifetimes in digital music, but for the first six years of its existence, Shazam was teetering on the brink of total collapse – and it was only the launch of Apple's App Store for iPhone in 2008...
December 2, 2016