Snapchat debuts new ad format for American Music Awards
This weekend’s American Music Awards heralded the debut of a new ad format on messaging app Snapchat, following its recent 20-second trailer for the movie Ouija. Last night, Snapchat users saw a new ‘Our Story’ stream...
November 30, 2014
Spotify and Vevo could soon be integrated into Snapchat
There are still plenty of people still snarking at Snapchat for being little more than a way for teenagers to swap compromising photos that are shared in haste and repented at leisure. But actually, it’s much more interesting...
November 6, 2014
Snapchat runs its first ad, for Ouija horror movie
The first official ad within messaging app Snapchat is creepy, but thankfully in an intended way. It ran this weekend: a 20-second trailer for horror movie Ouija, booked by Universal Pictures. It appeared in Snapchat’s...
October 22, 2014
Sandbox 117 – Video budget: Making promos on a shoestring
Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what advice they can give...
September 24, 2014
Danish band Suspekt use Snapchat for ‘Digital Call Girl’ campaign
We never thought we’d be writing the phrases “Universal Music” and “call girls” in the same sentence without a few lawyers checking it first. But in this case, we’re safe: even if Universal...
September 17, 2014
Alesso debuts news video on Snapchat
The pursuit to find a new app to debut a video or a song on continues apace with Swedish dance dignitary Alesso making his new promo available on Snapchat later this week. The grammatically suspect ‘Tear The Roof Up’...
September 12, 2014
Snapchat expands its Our Story feature after festivals success
Snapchat is expanding the Our Story feature that it launched earlier this year for the Electric Daisy Carnival festival in the US (Bulletin, 19-Jun-14). The feature is designed to aggregate snaps taken by large groups of...
September 2, 2014
With 100m active users, Snapchat now valued at $10bn
When social app Snapchat turned down a $3bn acquisition offer from Facebook last year, pundits scoffed at the hubris of its co-founders, and predicted a swift fall from grace. It’s not happening just yet: Snapchat’s...
August 28, 2014
Lisnr app wants to be ‘the Flipboard of music’
The Uber of dishwashing. The Airbnb of selfies. The Pinterest of Snapchat. When pitching a hot, thrusting startup to tech journalists, it’s traditional to find something successful (or at least well known) and describe...
August 28, 2014
Snapchat Discovery to provide ‘disappearing’ videos, news and ads
Social app Snapchat remains hugely popular, particularly with teenagers, but how it’s ever going to make money remains a hot topic for debate. The company’s plans are becoming clearer though: the Wall Street Journal says...
August 25, 2014
Children are better with technology than adults
This just in from The Department Of No Surprises – six-year-old children are better with technology than their parents. The UK study from Ofcom is actually a fascinating insight into how children are growing up with technology...
August 14, 2014