Social music app Mindie gets locked out of Snapchat
Messaging app Snapchat is on a drive to stop people using unofficial clients to access its service, after the ‘Snappening’ hack last year that saw thousands of private photos and videos leaked. That’s having a knock-on...
February 11, 2015
Future Music Marketing: Hits or Hype?
Our next evening event will take place on 16 April, when a panel of experts will be discussing what’s next for digital music marketing, and whether the most talked-about technologies are hits or hype. Up for discussion:...
February 9, 2015
Madonna’s new music video makes its debut on… Snapchat?
Imagine a Venn diagram of ‘people who use Snapchat’ and ‘people who are interested in the new Madonna album’. We’re not sure how big a crossover there’d be, in all honesty. That may be the point of the star’s...
February 6, 2015
Snapchat Discover launches with strong curation focus
Monday’s predictions of a launch for Snapchat’s new Discover feature yesterday were right: it went live in the afternoon.
January 30, 2015
How much for a Snapchat ad? $750k a day…
After a lengthy period of growth without any revenues coming in, Snapchat launched its advertising offering last year, with Universal Pictures first to bite with an ad for horror movie Ouija. Now AdAge is reporting more details...
January 28, 2015
Snapchat Discover launches with strong curation focus: ‘This is not social media’
Messaging app Snapchat has launched its new entertainment section, Discover, as predicted. But don't, whatever you do, describe it as social media. The new section will offer content (including videos) from a range of...
January 27, 2015
Snapchat expected to announce new ‘Discover’ feature today
You’d be forgiven for wondering whether there was much left to announce, so comprehensively have Snapchat’s plans to add media to its messaging app been covered in recent months. Still, ‘Discover’ will be announced...
January 27, 2015
Snapchat raised $485m of new funding at a $10bn valuation
What better time to publish a financial filing revealing a whopping great funding round than New Year’s Eve? That’s what messaging app Snapchat did, for a round totalling $485.6m that reportedly values the company at...
January 6, 2015
Snapchat debuts new ad format for American Music Awards
This weekend’s American Music Awards heralded the debut of a new ad format on messaging app Snapchat, following its recent 20-second trailer for the movie Ouija. Last night, Snapchat users saw a new ‘Our Story’ stream...
November 30, 2014
Spotify and Vevo could soon be integrated into Snapchat
There are still plenty of people still snarking at Snapchat for being little more than a way for teenagers to swap compromising photos that are shared in haste and repented at leisure. But actually, it’s much more interesting...
November 6, 2014
Snapchat runs its first ad, for Ouija horror movie
The first official ad within messaging app Snapchat is creepy, but thankfully in an intended way. It ran this weekend: a 20-second trailer for horror movie Ouija, booked by Universal Pictures. It appeared in Snapchat’s...
October 22, 2014
Sandbox 117 – Video budget: Making promos on a shoestring
Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what advice they can give...
September 24, 2014