Tag: snapchat

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Snapchat launching global partnership with artist Jeff Koons

Snapchat launched a teaser website yesterday with a 24-hour countdown to… Well, people didn’t know what, until a Business Insider journalist tried setting their computer’s clock forward 24 hours, and discovered all...
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Snap shares fall as net losses continue to grow

Snapchat’s parent company Snap reported its latest quarterly financial results overnight, and the sight of its share-price plummeting tells you what the markets thought of the figures. The company’s revenues were up...
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Billboard launches ‘Artist Pass’ Snapchat music series

Snapchat is the latest frontier for music TV. Or so Billboard hopes, with its launch of a new shortform series called ‘Artist Pass’. Distributed via Snapchat in five-minute episodes, the show will go behind the scenes...
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Snapchat may be losing the attention of advertising agencies

There has been plenty of discussion this week about Snap, Inc’s share price, which has reached a record low following the Snapchat parent company’s IPO earlier this year. Now CNBC has published an article based on...
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Time Warner commits to $100m two-year Snapchat spend

Snap, Inc’s public status means we have much more information on Snapchat’s financials: including heavy net losses of $372.9m in 2015 and $514.6m in 2016 alone. Striking big content and advertising deals with big media...
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Music Ally Report 402: Talking Points

We’re fresh back from the FastForward and by:Larm conferences, so our lead feature is a roundup of the 20 most interesting talking points from both events: from expanding music-marketing cycles to VR, bots and loot...
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New twists in the tale of Snapchat and Instagram stories

For a music industry that’s currently thinking hard about digital ‘storytelling’ around artists, the emergence and evolution of the ‘story’ format on social media has been an important development. Led by Snapchat...
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The US will have 40m augmented-reality users this year

Well, that’s what research firm eMarketer is predicting anyway: that 40 million Americans will engage with some form of augmented reality at least monthly in 2017. That’s up 30.2% year-on-year. The growth is no surprise...
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95% of Gen-Z use YouTube and half can’t live without it

Millennials? Pfft, they’re LAST year’s buzzword to bang on about at tech conferences. This year it’s all about Generation Z (Gen-Z for short). That’s roughly people born between 1996 and 2010 – so aged between...
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Snapchat lost $2.2bn in Q1 2017 (but it’s not quite what it seems)

We’ll give you a minute to boggle at that figure. Yes, Snap Inc’s first post-IPO set of quarterly financials reveals that Snapchat’s parent company posted a net loss of $2.2bn in the first quarter of 2017, compared...
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Harry Styles gets his own Snapchat lens just like Ed Sheeran

Fresh from announcing an exclusive documentary with Apple Music, Harry Styles is also making his presence felt on Snapchat. The former One Direction star has followed Ed Sheeran in getting his own stealthily-launched lens...
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From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide

We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...