Violinist Joshua Bell gets a PlayStation VR experience
Sony is starting to make the synergies between its music and tech/gaming arms count, launching a new virtual-reality app for the PlayStation VR headset based on classical musician Joshua Bell. The Sony-signed artist was filmed...
February 15, 2017
The 40 best music marketing campaigns from 2016
It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
December 19, 2016
Music Ally Report 398 – Tube Exit
Lead: Music Ally has heard that at least one major label is threatening to pull its content from YouTube before Christmas. This could prove to be a negotiating strategy/last resort, but what would happen if they actually...
November 23, 2016
Sony/ATV riding high in US publishers rankings
Sony/ATV has extended its lead in the US music-publishing market, with a 27.9% market share in the third quarter of this year, up from 26.6% in Q2. That means Sony/ATV is holding off the challenge of second-placed Warner/Chappell,...
October 31, 2016
Stringer to step up at Sony and Sony/ATV promotes Monaco
Sony Music has announced that its CEO Doug Morris will be stepping back to a chairman role in April 2017, to be replaced by current Columbia Records chairman and CEO Rob Stringer. Morris will be taking an advisory role, rather...
October 19, 2016
Twitter bot LnH AI is composing songs on demand
We’re following the progress of AI music-composition startups like Jukedeck and Melodrive with interest, not to mention Sony’s recently-revealed AI-music experiments. Now there’s another player in the area: LnH. It’s...
October 12, 2016
Sony completes deal for Michael Jackson’s share of Sony/ATV
Sony finally has full control of publisher Sony/ATV, having completed the deal to buy the stake owned by the Michael Jaskcon estate. Announced earlier this year, the acquisition took its time to happen due to regulatory interest...
October 3, 2016
Sony has made two pop songs with artificial intelligence
Steady there: this isn’t Sony Music we’re talking about. Sony CSL Research Laboratory is the division of Sony that has been experimenting with songs composed by artificial intelligence rather than human songwriters. Well,...
September 27, 2016
Campaigns: GOOGLE PLAY UNEARTHS NEW ACTS IN ORIGINAL SERIES PARTNERSHIP – Sandbox 154
Google Play is launching an original series in partnership with New York studio Milk. The show will be focused on emerging artists, starting with singer-songwriter Empress Of and the resulting footage will include both audio...
August 18, 2016
Spotify gets a dedicated ‘Gaming’ category
From Spotify partnering with Sony PlayStation to industry sites discussing seemingly sky-high per-stream payouts on Microsoft Groove, the crossover between games and music-streaming is a real thing.
August 15, 2016
Brand Aid Part 2 – Sandbox 160
In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
August 9, 2016