Research firm claims Spotify is tops for millennial ratio
Research firm Verto Analytics has put out some new figures, comparing several music-streaming services on the percentage of their listeners that are ‘millennials’ (which in this definition is 18-35 year-olds). Spotify...
June 27, 2018
SoundCloud takes ‘First on SoundCloud’ to UK and Germany
SoundCloud launched a campaign called ‘First on SoundCloud’ in the US earlier this year, as a way to highlight some of the music and artists that appeared first on its platform, rather than elsewhere. Now the initiative...
June 20, 2018
SoundCloud 2016 financials show losses increased to $74.5m
SoundCloud has published its financial results for 2016 through Companies House in the UK. They show that the company’s revenues grew by an impressive 88.9% to €50.3m that year (around $62m) but that its net loss grew...
April 13, 2018
Sandbox Issue 201: The Tidy’s High
Often marketers are running several campaigns at the same time and rarely have time to catch breath; but deft decluttering will ultimately save you time – and endless headaches – in the future. We pinpoint the 10 areas...
April 4, 2018
SoundCloud says it surpassed $100m of revenues in 2017
SoundCloud CEO Kerry Trainor has been talking to the Financial Times about what he says is a corporate comeback for the streaming service, following its troubles of 2017. According to Trainor, SoundCloud’s revenues last...
April 3, 2018
‘First on SoundCloud’ program will celebrate early creators
For all its troubles in the last year, SoundCloud still elicits affection from a lot of artists who made their first moves on the platform – including some who’ve since become global stars. Now the streaming service...
March 22, 2018
Twitter has written off most of its investment in SoundCloud
In June 2016, Twitter invested $70m in music-streaming service SoundCloud: a partnership that seemed quite exciting at the time. A year and a half on, and Twitter has written off $66.4m of that investment, according to its...
February 26, 2018
SoundCloud: ‘Do not think of us [just] as a streaming service… we’re a form of social media’
How did Chance the Rapper, Lil Uzi Vert and other artists have such success building an audience on SoundCloud? Because they saw it as more than just a music-streaming service. That’s according to SoundCloud’s director...
February 20, 2018
SoundCloud revamps app home screen with playlists and recommendations
SoundCloud is redesigning its app’s home screen with more focus on playlists and recommendations, including two new own-brand playlists showcasing trending hip-hop and dance tracks. The app’s homepage will now be based...
December 14, 2017
Spotify, Deezer and SoundCloud launch European lobbying coalition
Music-streaming services Spotify, Deezer and SoundCloud are among the founder members of a new coalition that plans to represent the European digital music industry in Brussels. Streaming service Qobuz, B2B firm 7digital...
November 8, 2017
SoundCloud now shows creators who’s playlisting their tracks
Traditionally, individual tracks have been the important unit on SoundCloud, with the streaming service’s discovery dynamic being mainly about following the right people to surface the best tracks into your feed. However,...
October 5, 2017
SoundCloud secures new investment – and gets a new CEO
SoundCloud has secured new investment from merchant bank The Raine Group and investment firm Temasek, with former Vimeo boss Kerry Trainor taking over as CEO as part of the deal. SoundCloud's existing CEO, co-founder Alexander...
August 11, 2017