Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Pokemon Go has doubled Nintendo’s value to $42.5bn
Is hunting Pokemon in the (augmented) real world a fad? It’s still too early to tell, but the release of mobile game Pokemon Go has had a startling effect on Nintendo’s share price.
July 20, 2016
WMG teamed up with Interlude for new music videos platform
We’ve followed the growth of Israeli startup Interlude with interest in recent years: its technology powers interactive music videos, where fans can switch camera angles, characters and storylines at pre-defined points....
January 5, 2015
This Is My Jam launches sponsorship program
Music recommendations site This Is My Jam – a Music Ally Digital Music Awards nominee – has just signed up its 200,000th user, with the site nearing two million “jams” (songs chosen by those users to share with the...
October 18, 2014
Kerrang! draws Fresh Blood
Metal brand Kerrang! is aggregating all its divisions – print, online, TV and radio – around the Fresh Blood brand that will look to find and promote emerging talent. One new act a week will be promoted across all the...
September 10, 2014
Lady Gaga: ‘The record labels don’t have any f***ing money’
Lady Gaga: 'The record labels don't have any f***ing money'
March 17, 2014
HTC + Beats + Mog = a streaming music match in heaven?
Speculation about a likely sale of streaming music service Mog has been heating up overnight, with audio technology firm Beats fingered as the buyer.
March 20, 2012
Dell and YouTube to livestream US music festivals
Four big US music festivals will be livestreamed on YouTube this year, courtesy of a sponsorship deal with computing firm Dell.
March 19, 2012
Hatsune Miku to play AR gigs in Toyota Corolla cars
Remember Hatsune Miku? She's the Japanese pop star who doesn't exist in the real world, but is instead entirely digital. Now she's got a new app using augmented reality technology, released as part of a sponsorship deal with...
September 20, 2011
Is Blackberry getting its payoff for U2 sponsorship?
We'll let the headline and opening sentence of this article speak for itself: "BlackBerry loves U2. But U2 doesn't love BlackBerry, nor give a shit about them".The piece, on respected mobile tech blog Boy Genius Report, is...
September 23, 2009