Tag: spotify

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Sandbox Issue 208: Making Micro Waves

Lead: In an age of constant digital distractions, sometimes it is better to play the short game. We trace the rise of the micro ad and how it is being tailored to stand out when users are rapidly hopping and grazing across...
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How do the music and video subscription markets compare?

Consultancy firm Midia Research has put out some figures comparing the music and video subscription markets, highlighting the differences in the way that they have evolved. “Globally there were 206 million music subscribers...
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Internal forecasts flesh out Apple / Spotify comparison in US

We reported last week on claims that Apple Music was about to overtake Spotify for paid subscribers in the US. Now the Financial Times has weighed in after seeing internal forecasts (it doesn’t say where from, but our...
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Report claims Spotify and Apple Music each have 20m US subs

Gossip has been bubbling for a while about Apple Music potentially overtaking Spotify in the US for its number of subscribers. Now Digital Music News is claiming that the moment has come. This is based on a single source:...
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Spotify and Pandora loom large in all-time app-spending chart

Spotify is the second top mobile app by all-time, global consumer spend, according to a new report from analytics firm App Annie. Pandora is the third, meanwhile, with the two music-streaming services only beaten by Netflix...
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Spotify is testing skippable advertisements in Australia

One of YouTube’s key features on the advertising side are skippable adverts: its ‘TrueView’ format is based on advertisers only paying when someone chooses to watch an ad, rather than to skip it. Could this kind...
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Middle Kids get a ‘Found Friends’ Spotify playlist-matcher

Australian indie band Middle Kids have a new album called ‘Lost Friends’ which is being promoted via a nifty Spotify playlist-matching microsite called ‘Found Friends’. The site gets fans to log in using their...
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Spotify tests data-saving ‘Lite’ mobile app in Brazil

We’ve written about the data-saving apps launched for emerging markets by the likes of YouTube and Facebook, with Instagram also now testing the idea. Now you can add another digital service to the list: Spotify. The...
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Drake Scorpion takeover risks reminding Spotify users of Apple’s U2 overreach

“Drake’s new album Scorpion is currently being streamed over 10 million times per hour,” chirped Spotify’s official Twitter account on Friday. There hasn’t been an updated-stats tweet since, which is possibly...
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Spotify’s Danielle Lee talks brands, audio and diverse recruitment

“Music data, I think, is really unique. We really believe that we can extract unique insights based on how you stream. You can understand habits. You can understand moods, mindsets, tastes. And you can start to predict...
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Research firm claims Spotify is tops for millennial ratio

Research firm Verto Analytics has put out some new figures, comparing several music-streaming services on the percentage of their listeners that are ‘millennials’ (which in this definition is 18-35 year-olds). Spotify...
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Spotify bags new CCO as analyst hails advertising potential

Spotify has appointed a new chief content officer, Dawn Ostroff, who was previously president of entertainment for media firm Condé Nast. She’ll be based in the company’s New York office reporting directly to CEO Daniel...