Tag: taylor swift

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Taylor Swift tops 2016’s highest-paid musicians chart

Taylor Swift may not have released a new album (yet) in 2016, but she has still been the highest-earning musician according to Forbes’ annual chart of musical moneymakers. The magazine estimates that Swift earned $170m...
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Taylor Swift working on original TV show for AT&T

News that Taylor Swift is working on an original TV show for a video-streaming service might lead to assumptions that Apple is the partner. Nope. Taylor Swift Now will be “a new video experience only on AT&T” offering...
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Music Ally Report 398 – Tube Exit

Lead: Music Ally has heard that at least one major label is threatening to pull its content from YouTube before Christmas. This could prove to be a negotiating strategy/last resort, but what would happen if they actually...
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Taylor Swift mobile game slips to early 2017

Games firm Glu Mobile is delaying its official Taylor Swift mobile game to early 2017, having planned to launch it this side of Christmas.
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Katy Perry now has 90m followers on Twitter

Remember the days – 2009, specifically – when Ashton Kutcher, CNN and Britney Spears were racing to become the first Twitter account to reach 1m followers? Seven years on, and the milestones have increased considerably. Late...
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Apple’s ‘two-lane’ video-originals plans gather pace

“Taylor Swift lives at Apple Music, Drake lives at Apple Music, with so many other artists. They use the product. This isn't a toothpaste ad. This is a place where their ideas are carried through with respect and reverence.” That’s...
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Justin Bieber on YouTube: 2.36bn views in last three months alone

PewDieWho? Musician Justin Bieber remained the biggest channel on YouTube in January, with another startling views total. Bieber’s Vevo videos were watched 824.3m times last month according to the chart produced for...
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Taylor Swift to get a mobile game from Kim Kardashian publisher

Taylor Swift is the latest musician to sign up to front a mobile game developed by Glu Mobile, the company behind the lucrative Kim Kardashian: Hollywood game. Swift joins Katy Perry, Nicki Minaj and Britney Spears on...
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Taylor Swift :: digital music marketing case study

Even though Taylor Swift has a larger global fanbase than most, this campaign was dependant on the knowledge of the territory, which helped its success. It not only collected massive amounts of eCRM data but also showed how...
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Taylor Swift is ‘most marketable’ musician, claims study

Shock news: Taylor Swift is quite marketable. In fact, she’s the most marketable artist in the world among young Americans, according to a study by sports and entertainment firm Repucom, which assigned Swift a “Celebrity...
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2015’s top 100 digital music stories

What a year, eh? From Taylor Swift and Adele to Apple Music and YouTube Red, taking in cancelled IPOs, mouthy label bosses and a Tidal relaunch event that saw Deadmau5 shunted out of position to avoid "helmet clash" with...
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Taylor Swift concert film to be an Apple Music exclusive

“Thank you so much for all the birthday wishes. I have a little surprise for you,” tweeted Taylor Swift yesterday, adding the hashtags #1989WorldTourLIVE and #applemusic for good measure. That was the first announcement...