Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Justin Bieber among first Snapchat users with ‘official’ status
Twitter, Facebook and even Spotify have their own verified schemes for stars and public figures, and now Snapchat is following suit with something called “official stories”. The company explains it thus: “If a Snapchatter...
November 16, 2015
Spotify gets Tiësto to take over its Dance Mega Mix playlist
In-house playlists may be the next frontier for streaming music services to rope in artists for promotional campaigns. Witness Spotify’s latest partnership with dance star Tiësto, which will see him take over the company’s...
August 1, 2014
Crosby, Stills and Nash launch subscription-based iPad app
Music veterans Crosby, Stills and Nash launched a free iPhone app earlier this month, but they've got a separate new iPad app called CSN.
October 25, 2012
Spotify gets its first four artist apps
We've had Spotify apps from discovery services, media, brands and labels. Now it's time for some artists to get involved.
June 28, 2012
Tiësto’s Twitter gig is just the start of new digital campaign
We wrote about DJ and producer Tiësto in yesterday's Bulletin: he's becoming the first artist to have a gig livestreamed on Twitter, through a brand partnership with HP and Intel.
January 10, 2012
Twitter and HP to host Tiësto concert webcast this week
Twitter just got into concert streaming. Well, sort of. The company has announced that Tiësto will be streaming a concert on the social network this week, as part of a deal with HP and Intel.
January 9, 2012