December 20th, 2014 by Music Ally Blog

MC Hammer successfully reinvented himself as a tech entrepreneur in recent years, even if the actual startups he founded weren’t that successful. But now he’s combining tech and music in the campaign...

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December 20th, 2014 by Music Ally Blog

Twitter caused a minor kerfuffle last month when it emerged that its mobile app was tracking other apps installed by users. Now it’s explained what that means for advertisers, with the launch of “tailored...

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December 19th, 2014 by Music Ally Blog

We’ve seen a few artists experiment with selling music directly from tweets through companies like Chirpify and Gumroad. Now the idea is spreading to the book publishing world. Major publisher Hachette...

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December 18th, 2014 by Music Ally Blog

Twitter’s partnerships with digital music services aren’t just about western music. It’s also working with India-focused streaming service Saavn, which has launched a new “tweet-powered radio station”....

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December 15th, 2014 by Music Ally Blog

This weekend saw a fun digital campaign for the latest One Direction album ‘Four’, which involved sending fans to streaming music service Spotify to find hidden “snippets” of tracks. “You guys...

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December 15th, 2014 by Music Ally Blog

Business Insider has published “some gossip about why Twitter walked away from a $1 billion music deal”, with said deal being the mooted acquisition of SoundCloud. A single source suggests that potential...

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November 30th, 2014 by Music Ally Blog

Fun scenes on the internet yesterday when Twitter’s chief financial officer made the time-honoured mistake of tweeting something publicly that he meant to send as a direct message. “I still think we...

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November 30th, 2014 by Music Ally Blog

Don’t expect an explanation immediately, but Prince appears to be having a ‘moment’ on social media. The Verge noticed yesterday that his @3rdEyeGirl Twitter account has been deactivated, as has...

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November 30th, 2014 by Music Ally Blog

This weekend’s American Music Awards heralded the debut of a new ad format on messaging app Snapchat, following its recent 20-second trailer for the movie Ouija. Last night, Snapchat users saw a new...

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