MTV has announced plans for a competition to hire a TJ – a Twitter Jockey. No, really. It’s rounding up 20 hopefuls to compete in online challenges this summer, with the winner getting a job overseeing MTV’s official Twitter stream. “While they won’t be on TV the way VJs were, they will always be on,” explains MTV exec Dave Sirulnik.
Tag: Twitter
Posted inNews
Twitter to test ‘promoted trends’ advertisements
Twitter has already announced its plans to introduce ‘Promoted Tweets’ advertising, where people can pay to have their branded tweets appear in the Twitter timeline. Now it seems there’ll be another level: ‘Promoted Trends’. The idea will be that brands can pay to have a specific keyword appear in Twitter’s Trending Topics list, which tracks hot phrases on the service.
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Twitter reveals 125m registered users milestone
Twitter has updated its user figures, saying that it now has 125 million registered accounts – up from 105 million in mid-April. That means it’s currently adding 340,000 new users a day. Meanwhile, the company has separately confirmed that its Twitter.com website attracted 190 million unique visitors in May, up from 180 million in April.
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Twitter looking to offer content recommendations
Twitter is launching its own URL shortener, which will cut down the length of links posted on its service using the prefix t.co (currently, it uses the external bit.ly shortener). So what? Well, it seems the company has plans to offer content recommendations to people based on the links they’ve been clicking on Twitter.
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Twitter gets even shorter
URL shorteners like Bit.ly and TinyURL have been thrust into the spotlight thanks to Twitter and its 140-character limit. But while most Twitter applications on mobile or PC incorporate automatic URL shortening, the Twitter.com site itself does not
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Twitter wants a house on the Hill
Microblogging pioneer Twitter has advertised for a Washington DC-based executive, explaining that it is seeking a “point of contact with a variety of important people and organisations looking to get the most out of Twitter on both strategic and highly tactical levels.” …
Posted inMarketing, Sandbox
Sandbox Issue Ten:: is Twitter a FAIL for music?
– Is Twitter a FAIL for music?
– Campaign focus: Flying Lotus
– Interview: Kissy Black, Colligent
– How to: CRM best practice
– Tools: Music Glue
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Britney Spears closing in on five million Twitter followers
Once upon a time, people got excited about actor Ashton Kutcher racing to be the first Twitter user with a million followers. Things have moved on since then: Kutcher is now neck-and-neck with Britney Spears in the race to be the first to five million followers.
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Ticketfly raises $3m for social ticket sales
US startup Ticketfly has raised $3 million in a first round of funding. The company’s service lets promoters sell tickets for their gigs, while also promoting them on Facebook and Twitter.
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Wondering why you lost all your Twitter followers yesterday?
Don’t worry, it isn’t permanent. Yesterday, some enterprising Twitter users discovered a bug that let anyone force any other user to follow them, simply by tweeting ‘accept’ and a Twitter username (for example ‘accept @musically’).
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Report claims Twitter follower counts don’t reflect influence
Are you influential if you have a million Twitter followers? Not necessarily. A new research paper from the Max Planck Institute for Software Systems in Germany claims that better measures are the number of retweets and mentions of a user, and that having lots of followers isn’t necessarily linked to that….
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Twitter cracking down on torrent site accounts
Here’s more evidence that Twitter is acting to deal with claims that its service is becoming one of the key sources of torrent links. The company has suspended the accounts of two torrent sites, YourBitTorrent and TorrentSurf.