The 40 best music marketing campaigns from 2016
It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
December 19, 2016
Music Ally Report 398 – Tube Exit
Lead: Music Ally has heard that at least one major label is threatening to pull its content from YouTube before Christmas. This could prove to be a negotiating strategy/last resort, but what would happen if they actually...
November 23, 2016
Campaigns – #SÅSMUKNÅRDUSOVER FOR THE 1975’S – Sandbox 155
Sometimes the simplest campaigns really are the most efficient. Step forward, Universal Music Denmark’s Instagram campaign for The 1975’s latest album, I Like It When You Sleep, For You Are So Beautiful Yet So Unaware...
August 18, 2016
Cash Money “power moves” with Apple Music on exclusives… maybe
Once it was artists that streaming services were seeking exclusives with (Beyoncé, Rihanna, Kanye West, Taylor Swift, Drake, Chance The Rapper, Radiohead) and now they are moving onto labels. Cash Money Records co-founder...
August 17, 2016
Universal Germany launches YouTube channel for Daniel Barenboim
Germany? YouTube? Music? Given the standoff between the video site and GEMA, music on YouTube in Germany tends to be slim pickings (unless you have a VPN…). Universal Music Germany, however, has created a dedicated YouTube...
August 16, 2016
Brand Aid Part 2 – Sandbox 160
In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
August 9, 2016
Universal opens new catalogue store
UDiscoverMusic is the new D2C site set up by Universal Music to exploit its considerable catalogue division, with an emphasis not just on high-ticket boxset but also on discovery and contextual analysis of the artists in...
July 29, 2016
Universal Music signs deal for Michael Hutchence movie
Major labels getting involved in Hollywood isn’t a new trend, but we’re interested in the news of Universal Music’s latest big-screen project.
July 26, 2016
Report claims UMG closing in on vKontakte licensing deal
Russian social network vKontakte has been a controversial entity for the music industry thanks to songs being shared on its platform. Its launch of a licensed (by Sony Music and Warner Music) streaming app in May was a big...
July 19, 2016
US publishing industry rages at consent-decree decision
The US Department of Justice’s decision to bar music publishers from partially withdrawing from PROs ASCAP and BMI’s blanket licences, as well as to introduce 100% licensing rules, continues to be met by a barrage of...
July 6, 2016
Music analytics firm Soundcharts raises €320k seed funding
With the first crop of streaming analytics companies acquired by bigger fish – Semetric by Apple and Next Big Sound by Pandora respectively – there’s a new wave of independent music-data startups in the industry. One...
June 22, 2016