Vevo to ‘phase out’ its own mobile apps and website
The launch of the YouTube Music subscription service has sparked questions about what it all means for Vevo, which distributes music videos to YouTube while also running its own apps and website. Today, the company has...
May 24, 2018
Vevo confirms product and engineering layoffs as CTO leaves
It’s fair to suggest that Vevo is having a difficult Spring: following the recent hacking of some of its key accounts, now the company has confirmed new layoffs within its product and engineering teams. Variety first...
April 23, 2018
Despacito disappearance was due to a ‘security breach’ at Vevo
Remember the days when labels would ‘delete’ singles once they wanted to clear the decks for the next release? Yesterday, it seemed for a moment that the unthinkable had happened, with the 5bn-views video for ‘Despacito’...
April 11, 2018
Vevo says its revenues grew to $650m in 2017
Fresh from the exit of its CEO Erik Huggers, Vevo has been telling the Financial Times about its growth in 2017. The music-videos service saw its revenues increase from $500m in 2016 to $650m in 2017 – growth of 30%....
January 2, 2018
Vevo hopes for 30% growth after 2016 revenues of $500m
Vevo has been talking about the growth in its advertising business, with the music-videos service having taken in $500m in 2016. Chief sales officer Kevin McGurn told Business Insider that Vevo is expecting 30% growth...
September 11, 2017
Look what you made Taylor Swift do to Psy’s YouTube record
Another day, and another online record broken by Taylor Swift’s new single ‘Look What You Made Me Do’. The venue for its latest milestone is YouTube again: the official video for Swift’s new track racked up 43.2m...
August 30, 2017
Taylor Swift criticised for Ticketmaster gamification program
The numbers are already looking good for the musical return of Taylor Swift. New track ‘Look What You Made Me Do’ broke Spotify’s first-day record with more than 8m streams; set a new YouTube mark with more than...
August 29, 2017
Prince posthumously returns to YouTube via a Vevo channel
Prince was never one of YouTube’s biggest fans, it’s fair to say, both in terms of putting his own videos on the service or letting live clips shot by fans stay on the service. The latest twist in the star’s posthumous...
July 10, 2017
Katy Perry breaks her own YouTube record with ‘Bon Appetit’
Katy Perry is a YouTube record-breaker for the second time. In fact, the 16.8m first-day views for her latest track ‘Bon Appetit’ broke her own record – set in 2013 with her single ‘Roar’. According to Variety,...
May 22, 2017
Sandbox Issue 179: Is New Music Friday marketing overkill?
Lead: New Music Friday was designed as a way to synchronise global release days in an on-demand world, but the upshot is that now Friday groans under the weight of new release and marketing strategies. As a result some...
May 10, 2017
‘Mostly awful’ virtual-reality music videos failing to impress Vevo
A fair few people in the music industry think that virtual reality (VR) could be the next big leap forward for music videos and live performances alike. However, there are plenty of sceptics. Some of them were on the 'Capturing...
April 27, 2017
Vevo capitalises on YouTube troubles with ‘brand-safe’ promise
That awkward moment when you call out one of your own shareholders for being less ‘brand-safe’ than you for any advertisers wanting to avoid having themselves associated with extremist content… Vevo’s latest move...
April 3, 2017