MTV puts VMAs videos on Vevo in unexpected partnership
Vevo’s desire to become the home of all music-related videos – not just ‘music videos’ – got a boost this weekend. MTV has posted a number of performances from this weekend’s Video Music Awards (VMAs) through...
August 30, 2016
Behind the Campaign: Aurora – Sandbox 157
For most Brits, Aurora would have first appeared on their radar with her cover of Oasis’ ‘Half The World Away’ for the John Lewis Christmas 2015 ad. But she had been building steadily long before that marketing coup.
August 24, 2016
Vevo raising $500m for its expansion strategy
Vevo is trying to raise $500m in new funding to fuel its expansion and premium-subscription plans. The Financial Times broke the news, reporting that Vevo has hired Goldman Sachs to drum up investor interest in its next...
August 22, 2016
Campaigns: GOOGLE PLAY UNEARTHS NEW ACTS IN ORIGINAL SERIES PARTNERSHIP – Sandbox 154
Google Play is launching an original series in partnership with New York studio Milk. The show will be focused on emerging artists, starting with singer-songwriter Empress Of and the resulting footage will include both audio...
August 18, 2016
Behind The Campaign: Jack Garratt – Sandbox 155
Jack Garratt released his debut album, Phase, in February but had already been named as the winner of both the Brits Critics’ Choice award and the BBC Sound Of 2016 poll. Guillermo Ramos, senior marketing manager, Island...
August 18, 2016
Lyor Cohen talks iTunes, Spotify, YouTube, Vevo, Twitter and building a modern music company
Steve Jobs bullied the record labels at their weakest moment, Warner initially refused to license to Vevo as the deal terms were a “non-starter” and no one gives “a rat’s ass” that Google is a major investor in...
August 5, 2016
Warner Music now on Vevo – but will not have equity in the video platform
Vevo has announced that it has finally signed a licensing deal with Warner Music Group to offer the major’s content on the premium video platform. Select videos from the Warner catalogue will be made available “imminently”...
August 2, 2016
Vevo may finally get a WMG licensing deal
It’s an open secret that Vevo’s CEO Erik Huggers has been lobbying hard to secure a licensing deal with Warner Music Group – the sole major holdout from the music-videos service.
July 26, 2016
Vevo reboot focuses on curation and personalisation
Vevo got what the company is describing as a “reboot” yesterday, with an emphasis on building out “creative content and programming” around its core catalogue of music videos. Key to this will be more original...
July 15, 2016
Sandbox 161 – Hit or Hype
Lead: The music industry runs on hype – but it takes great pains to disguise it and is distrustful of anything that is too explicit in what it is trying to achieve. Step forward Broken Witt Rebels, the band that media agency...
July 13, 2016
Vevo recruitment ad reveals long-form ambitions
Vevo is hiring a head of creative commissioning and acquisitions, as it prepares to expand its original-video content. The job ad was uncovered by Music Business Worldwide, which notes that a key duty for the new exec...
May 16, 2016