October 17th, 2014 by Music Ally Blog

“Is Def Jam pulling away from YouTube?” wonders an article in AdWeek, based on the news that the label has signed a deal with online video firm Playwire. We’ll refer you to Betteridge’s...

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October 16th, 2014 by Music Ally Blog

Vine might have started life on smartphones, but as more people watch its looping seven-second clips without necessarily wanting to create them, it’s ramping up its efforts to be on other devices. Witness...

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September 24th, 2014 by Music Ally

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Lead: Videos used to the the bit that swallowed up most of the marketing budget but today they can be shot relatively quickly and cheaply. We speak to those who commission and create videos to hear what...

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September 16th, 2014 by Music Ally Blog

INFINITE (a band that insist on writing their name in caps despite, as far as we can tell, it not being an acronym) have become the first South Korean act to get to number 1 on the Twitter Emerging Artist...

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September 13th, 2014 by Music Ally Blog

Video-making men OK Go are claiming that Apple liberally “borrowed” their promo for ‘The Writing’s On The Wall’ for the iPhone 6 launch. The band’s video is based around multiple real-time...

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September 12th, 2014 by Music Ally Blog

The pursuit to find a new app to debut a video or a song on continues apace with Swedish dance dignitary Alesso making his new promo available on Snapchat later this week. The grammatically suspect ‘Tear...

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August 21st, 2014 by Music Ally Blog

Taylor Swift and Aphex Twin are making new music. No, not together, sadly. But both revealed their next moves yesterday, making for an interesting contrast. Swift used a 30-minute livestream on Yahoo to...

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August 19th, 2014 by Music Ally Blog

It’s the 25th anniversary of Spike Lee’s Do The Right Thing film, and Beats Music is celebrating with a short documentary on YouTube. The 23-minute video was published this week, featuring...

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August 18th, 2014 by Music Ally Blog

Twitter is hoping to follow Facebook’s path to profitability through mobile ads, announcing its latest unit yesterday: Promoted Video. Aimed more at big brands and entertainment firms, it’s...

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