July 25th, 2015 by Music Ally Blog

Thus the Freemium War rumbles on. At the start of the year, Universal, Sony and Ministry Of Sound all came out with their baseball bats to chase free (or, more specifically, “bad” free) down the street....

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June 17th, 2015 by Music Ally Blog

Whoever filmed Snapchat CEO Evan Spiegel for his latest video could have done with focusing – it’s a bit fuzzy. Interesting, though: it’s an attempt by Spiegel to explain ‘what is Snapchat?’...

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June 12th, 2015 by Music Ally Blog

This is a fun and quite lovely bit of marketing. Mew worked with Microsoft Office 365 (no – come back!) to help round up 1,000 fans to contribute to the video for ‘The Night Believer’, a track taken...

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May 18th, 2015 by Music Ally Blog

By now you’ll likely know that Taylor Swift unveiled a star-studded video for her single ‘Bad Blood’ at last night’s Billboard Music Awards, with the likes of Lena Dunham, Kendrick Lamar and Ellie...

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April 16th, 2015 by Stuart Dredge

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Tonight is Music Ally’s Future Music Marketing event in London, where we’ve gathered a panel of opinionated experts to give their views on whether a selection of technologies are hits or hype – or...

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April 4th, 2015 by Music Ally Blog

Madonna might have been the first musician to debut a new song and video on Snapchat Discover, but now she’s being followed by emerging artist Laura Saggers. The independent musician’s new song ‘Summer...

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March 3rd, 2015 by Music Ally Blog

Twitter recently launched native video features for people to shoot, edit and share clips from its mobile apps. What you couldn’t do was subsequently embed those videos elsewhere on the web. You can...

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February 12th, 2015 by Music Ally Blog

Tough on feline piracy, tough on the furry, whiskered, Felix-munching causes of feline piracy! Okay, maybe not. Strangely enough, an hour-long video on YouTube of someone’s cat purring isn’t infringing...

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February 5th, 2015 by Music Ally Blog

YouTube is testing a new feature with indie musician Madilyn Bailey: multi-angle videos. Her performance at a recent YouTube music gig was filmed with several cameras, with online viewers now able to switch...

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