On March 27th I attended a Generator/Music Ally “Music Futures” event, looking at viral marketing. Two presentations were made; the first by Ste and Drew from Powster, the second by me. Ste...
April 18th, 2012 by Darren Hemmings
February 7th, 2012 by Music Ally
OK Go have launched a video for their new single 'Needing/Getting' that involves driving a Chevy Sonic car around the desert outside Los Angeles, using its 'retractable pneumatic arms' to hit various instruments...
August 18th, 2011 by Music Ally
Pre-release firm FATdrop has unveiled a new tool for labels: Video Virals. It's a browser-based audio and video editor that promises to make it easy to turn clips from upcoming releases into YouTube uploads.
January 21st, 2011 by Music Ally
Disrupt.fm is the latest startup promising to help artists go viral on Facebook.
January 15th, 2010 by Music Ally
Remember OK Go and their treadmill video? It went viral, helped by the hundreds (if not thousands) of blogs and sites embedding it in stories. Not any more though: according to Techdirt, the band's label...
July 6th, 2009 by Music Ally
If you're a bolshy teenager going by the moniker of ''Sexman'' on YouTube, who specialises in shouting about celebrities, you probably don't expect them to answer back.
April 6th, 2009 by Music Ally
How does stuff spread virally on Facebook?