Tag: virtual reality

Read More

Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
Read More

MelodyVR signs NEC Group Arenas deal for livestreaming push

Musical VR startup MelodyVR launched with a focus on pre-recorded performances from artists, but it has always been open about its desire to stream concerts live as well. Now those plans are coming in to focus. Today,...
Read More

Sony launches virtual-reality experience for artist Tom Grennan

Sony Music’s relationship with Sony’s consumer-tech and gaming divisions has always been fertile ground for virtual-reality experiments with artists, thanks to the PlayStation VR headset. We’ve written about VR projects...
Read More

Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company...
Read More

David Bowie museum retrospective gets AR and VR version

More than two million people visited the ‘David Bowie is’ exhibition as it visited 12 cities around the world. Now the retrospective will live on in virtual form, via an augmented and virtual reality version due to...
Read More

MelodyVR app to launch in eight more countries tomorrow

Virtual-reality music app MelodyVR is expanding beyond its initial launch markets of the UK and US. As of tomorrow (26 June) it will also be available in France, Germany, Sweden, The Netherlands, Switzerland, Greece, Austria...
Read More

AR and VR headset shipments down 30.5% year-on-year

Get set for a ride down into the trough of disillusionment, as research firm Gartner puts it. Augmented and virtual reality headset shipments have fallen by 30.5% year-on-year. At least, this is according to one of that company’s...
Read More

The Glitch Mob turn album into a VR show with TheWaveVR

Musical VR startup TheWaveVR has revealed its latest partnership with an artist: electronica group The Glitch Mob. It’s turning their album ‘See Without Eyes’ into… well, something you see with your eyes. “A...
Read More

Indie labels and tech: ‘We’re not going to start building our own blockchain…’

How can independent labels make the most of disruptive new technologies, from blockchain and AI to virtual and augmented reality? A session at the Midem conference last week explored the issue. The panel included Jason...
Read More

VR concerts startup Ceek to use blockchain smart contracts

Ceek is one of the startups looking for a business model in broadcasting music concerts in virtual-reality. Now it’s adding a splash of blockchain technology into its mix, and yes, inevitably this involves a token sale. “Ceek...
Read More

Report claims VR and AR apps market was worth $3.2bn in 2017

How lucrative was the market for virtual and augmented reality (VR and AR) apps in 2017? According to research firm IHS Markit, it was worth $3.2bn, representing 72% growth from 2016. Of that, $2bn came from apps with...
Read More

MelodyVR to launch its VR music app ‘in the coming weeks’

After a lengthy beta-test period and a succession of licensing deals with music companies, VR music startup MelodyVR is preparing for its commercial launch. In an announcement this morning, the publicly-listed company...