Tag: vr

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Sandbox Issue 197: FAN BASIS subcontracting marketing to your audience

Lead: Since the 1950s, fans were there to buy records, tickets and whatever bits of merchandise acts could pump out into the market. Three decades ago, they were turned into evangelists as street teams came to the fore. Today...
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Sandbox Issue 196: Try Switching it online and offline again

Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...
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Sandbox Issue 183: Phrase Book, using digital to market non-english-speaking acts

Lead: Acts outside of the US/UK centre of pop gravity used to be the exception rather than the rule – the true outliers of music. Digital in general and social media in particular have changed that, letting them rewrite...
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Music Ally Report 403: Hardware Special

Welcome to our hardware special. Here we look at the music-related technologies that are most exciting, interesting or liable to propel the music business into its next stage of evolution. We have consciously stepped back...
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Sandbox 171 – The Rise Of Geofilters

  Lead: When we asked digital marketers what their most effective tool of 2016 was, geofilters (especially those on Snapchat) came out on top. So to kick off 2017, we’re looking at exactly how and where they are...
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VR headset sales may be falling short says analyst

2016 has been a big year for virtual-reality hardware launches, but some analysts think it’s also been a year for underwhelming sales of those VR headsets. Edison Investment Research has issued a report claiming that the...
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2017’s tech trends: from AI art to blockchain luxury

Research firm J Walter Thompson Intelligence has published its annual report on trends for the next year, from culture and travel to beauty and tech. New witches, DNA tourism, gamevertising (ugh!), vagina-nomics and blockchain...
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NOYS wants to get artists playing live in virtual reality

Startups like MelodyVR, Inception and TheWaveVR have been exploring the potential for blending live music with virtual reality technology. Another such firm is German startup NOYS – VR Music, which was the jury winner at...
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Music Ally Report 397 – One Inflation Under a Groove

Lead: The price of a subscription service sits at a psychologically attractive $£€9.99 monthly fee and that helps hook users. The problem, however, is that this price point solidified in the early 2000s with Rhapsody...
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Music Ally Report 396 – A “Bloody Fortune”

Lead: Secondary ticketing is seen as fleecing the fans (according to its critics) or providing a valuable service that ticketing companies can’t or won’t offer (according to its supporters). Beyond that, however, is...
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VR music startup MelodyVR raised £3.4m before launch

British virtual reality music startup MelodyVR is preparing to launch its app, which will provide a catalogue of live performances filmed for VR headsets. Ahead of that the startup, whose parent company EVR Holdings is publicly...
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10 Essential Facts Around the Rise of Virtual Reality As It Steps Into Prime Time October 2016

This infographic is an extract from the Music Ally Report