Tag: vulfpeck

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Sandbox 166: LP RIP

Lead: The album used to be the centre of gravity for both artist contracts and marketing campaigns. As consumption changes and tilts more towards the single, how do we need to rethink marketing? We look at why the album...
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Vulfpeck made nearly $20k from their silent Spotify album

Remember Vulfpeck? The band that released a silent album on Spotify earlier this year in order to fund a tour, before being gently encouraged to take it down by the streaming service? Well, they’ve been talking about how...
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Spotify asks Vulfpeck to take down silent ‘Sleepify’ album

Boos and hisses online for Spotify this week, after it emerged the company has asked US band Vulfpeck to remove its ‘Sleepify’ silent album from the service. The band launched the 10-track album in March and encouraged...
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Vulfpeck could make $18k from Spotify stunt

Last month, Vulfpeck encouraged fans to play their new album, Sleepify, overnight on a loop to help them raise enough money to underwrite the cost of their imminent tour.
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Sandbox 105 – Marketing to older consumers

Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
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Vulfpeck game Spotify with plans for ‘Sleepify’ crowdfunded tour

Vulfpeck game Spotify with plans for 'Sleepify' crowdfunded tour