Sandbox 166: LP RIP
Lead: The album used to be the centre of gravity for both artist contracts and marketing campaigns. As consumption changes and tilts more towards the single, how do we need to rethink marketing? We look at why the album...
October 19, 2016
Vulfpeck made nearly $20k from their silent Spotify album
Remember Vulfpeck? The band that released a silent album on Spotify earlier this year in order to fund a tour, before being gently encouraged to take it down by the streaming service? Well, they’ve been talking about how...
July 24, 2014
Spotify asks Vulfpeck to take down silent ‘Sleepify’ album
Boos and hisses online for Spotify this week, after it emerged the company has asked US band Vulfpeck to remove its ‘Sleepify’ silent album from the service. The band launched the 10-track album in March and encouraged...
June 30, 2014
Vulfpeck could make $18k from Spotify stunt
Last month, Vulfpeck encouraged fans to play their new album, Sleepify, overnight on a loop to help them raise enough money to underwrite the cost of their imminent tour.
April 7, 2014
Sandbox 105 – Marketing to older consumers
Lead: older consumers are sometimes sneeringly regarded as Luddites fearful of that new-fangled internet. However, devices like the iPad and Kindle are ensuring their content consumption is increasingly digital, while the...
March 26, 2014