Tag: warner music

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From Japanese Instagram cats to Suffolk road-safety ads: marketing Ed Sheeran’s Divide

We know all about the big digital numbers around the new Ed Sheeran album ‘Divide’, from 375m first-week Spotify streams to more than 1bn YouTube video views. What we didn’t know so much about was the marketing behind...
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Warner Music launches streaming-first Artists To Watch label

Warner Music UK is trying something interesting: a ‘streaming-first’ sub-label called Artists To Watch Records, which has got up and running this month. The label has launched a playlist on Spotify (through Warner’s...
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Music’s future in a world of bots, smart assistants and invisible interfaces

The 'future of technology' session at last week's FastForward conference in Amsterdam, moderated by Music Ally, started off with a discussion about virtual reality. You can read our writeup of that here. The conversation...
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Music and VR: ‘People will pay if the content is good enough’

Virtual reality hardware sales are starting to build up a head of steam. Samsung has sold more than 5m Gear VR headsets, while Sony is closing in on 1m PlayStation VR sales, for example. That’s likely to increase the...
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Warner/Chappell’s Mike Smith on A&R: artists, albums, managers and more

Warner/Chappell UK's managing director Mike Smith talked about the future of A&R at today's FastForward conference in Amsterdam. He was interviewed by journalist Cherie Hu about his career, and his views on the evolution...
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Artists making money from music: sync, brands… and gin!

Sync and brand partnerships are increasingly important sources of income for musicians, but there remains some tension around brands working with artists directly, rather than arguing over fees with their labels. That...
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Despite WMG and Shazam deals, Vadio is up for sale

Music videos distributor Vadio has laid off most of its staff and is looking for a buyer, despite signing high-profile deals with Warner Music Group and Shazam in 2016. “We were on a massive trajectory. Frankly, we didn’t...
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WMG says current music-streaming growth is ‘just a drop in the bucket’

Warner Music Group’s recorded-music business generated $311m from streaming in the final quarter of 2016 – its fiscal Q1 – taking it to more than $1bn for the last calendar year, according to its latest financial results. The...
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Spotify hints at Prince deal by sprouting purple pillars

It’s already been reported that Prince’s back catalogue will be coming to a wider selection of streaming services soon – and possibly by Grammys night on 12 February. Now Spotify has added fuel to the fire by painting...
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Digital music trends from Russia, China, Africa and Latin America

The music industry is getting even more excited about emerging markets in 2017, from Latin America to Russia, China and India. A panel at our NY:LON Connect conference today explored some of the challenges and opportunities...
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Ed Sheeran double-comeback does 79m first-week Spotify streams

Ed Sheeran's two comeback tracks, 'Shape of You' and 'Castle on the Hill', have been streamed 78.9m times on Spotify alone in their first week of release. Meanwhile, the two tracks' lyric videos have notched up 63.6m views...
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Beth Appleton of WMG: ‘2016 was absolutely about playlisting’

“2016 was absolutely about playlisting. If we could pick one word that sums up the industry’s year, that’s it.” Beth Appleton, SVP of global marketing at Warner Music Group (not to mention Outstanding Achievement...