The 40 best music marketing campaigns from 2016
It’s finally here – Sandbox’s pick of the best music marketing campaigns of the year. Last year, we had 29 shortlisted campaigns. This year, due to an overwhelming number of entries, we felt we had to increase this....
December 19, 2016
Music Ally Report 398 – Tube Exit
Lead: Music Ally has heard that at least one major label is threatening to pull its content from YouTube before Christmas. This could prove to be a negotiating strategy/last resort, but what would happen if they actually...
November 23, 2016
Brand Aid Part 2 – Sandbox 160
In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
August 9, 2016
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
Streaming drives up Warner Music Group Q3 performance
Warner Music Group announced its fiscal third quarter results yesterday and revenue was up 14.2%, with digital the key motor here. The company still posted a loss of $9m on revenues of $811m for the three months ending 30th...
August 5, 2016
Mike Jbara joins MQA as CEO
Former Warner Music executive Mike Jbara has joined music and audio technology company MQA as its new CEO.
August 1, 2016
WMG strikes music-videos deal with Vadio
Warner Music Group announced a music-videos partnership with a company beginning with ‘V’ yesterday, but it wasn’t (yet) Vevo.
July 28, 2016
Report 391 – 50 Sense
In our cover feature we round up the topics, the trends and the gossip from the 50th Midem. From streaming losses to playlisting and from China to the new A&R, here is your essential guide to where the music industry...
June 8, 2016
Major label playlisting brands building their profiles on Apple Music
A new industry maxim should be to judge a streaming service by how much traction it is getting among playlisters. Recently Kieron Donoghue (VP of playlists strategy and curation at Warner Music) tweeted that he was building...
July 29, 2015
Labels press for UPC piracy crackdown in Ireland
Labels pushing for Irish ISPs to do more to tackle music piracy is a story that keeps resurfacing, usually in the courts. This week’s update features the local subsidiaries of Universal, Sony and Warner taking Ireland’s...
January 21, 2015
Garth Brooks’ Ghost Tunes launches fully
The new Garth Brooks album came out this week, along with his inventive $29.99 ‘all my back catalogue’ bundle, which was announced a few weeks ago. But Billboard has some good detail on the new service – Ghost Tunes...
November 13, 2014