Tag: years & years

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Sandbox Issue 199: Carry on Bandcamping

This week’s lead feature looks at Bandcamp, the platform that paid out $70m to independent artists and labels in 2017. We’ve talked to the company and some labels doing well on it, to get practical tips for making the...
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BBC reveals Sound of 2017 emerging artists longlist

After Thanksgiving Thursday and Black Friday, welcome to Everyone Moan About The BBC’s Music Tips For The Next Year Monday! The BBC’s Sound Of… list is one of the most respected in the UK, so expect plenty of press...
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Brand Aid Part 2 – Sandbox 160

In part two of sandbox’s investigation into bands, brands and digital marketing, we look at the role that labels can play in securing the right partnership deals, as well as looking at some of the best and worst brand marriages.
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Years & Years :: digital marketing case study

Alongside all the other cool elements of this campaign, the interactive TV ad was genuinely daring and innovative. Credit also to the Polydor team for playing with newer platforms like Snapchat to reach the right demographics.
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Sandbox 146 – Waxing Lyrical

Lead: outside of sheet music, lyrics were once often dismissed as being of peripheral interest. Now they are being put front and centre of marketing campaigns. We look at the acts who have been embracing this most and assessing...
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Years & Years release Google DeepDream-powered music video

Have you heard of Google’s DeepDream tool yet? It’s a showcase for the company’s artificial neural networks technology, which uses image recognition and feedback loop to turn photos found online into trippy modified...