April 15th, 2014 by Stuart Dredge

YouTube-Logo

How to make YouTubers more popular among the masses? Forget digital: it's all about traditional forms of advertising. At least, that's one conclusion from YouTube's new drive to advertise some of its stars...

Continue reading »

April 9th, 2014 by Eamonn Forde

Speaking at MPITV in Cannes yesterday, Alex Carloss, the global head of entertainment at YouTube, gave his tips to channels owners about where they should be focusing their efforts. He said they should...

Continue reading »

April 7th, 2014 by Eamonn Forde

At a time of immense obfuscation over streaming royalties and artist gripes about payments, Beggars Group was one of the few labels to make its rates public. It paid 50% to artists, but intoned that was...

Continue reading »

April 2nd, 2014 by Stuart Dredge

YouTube-Logo

YouTube's first music awards in November 2013 were expected to herald the launch – or at least the announcement – of the long-awaited 'YouTube Music Pass' music subscription service. No such luck,...

Continue reading »

March 11th, 2014 by Music Ally

YouTube-Logo

After yesterday’s news from SXSW that the Henri le Chat Noir channel on YouTube can charge up to $10 a CPM on its videos

Continue reading »

March 7th, 2014 by Music Ally

Yet more acquisitions. It’s a buying frenzy

Continue reading »

March 6th, 2014 by Music Ally

audiam_logo

YouTube UGC monetistation tool Audiam has secured $2m in Series A funding which comes after an initial round of $500k in angel funding last year

Continue reading »

February 27th, 2014 by Stuart Dredge

rex-pearson

Rex Pearson is one of the new generation of musicians finding their audience on YouTube first and foremost. He has more than 50,000 subscribers to his channel and 1.9m lifetime views, but how did this...

Continue reading »

February 27th, 2014 by Stuart Dredge

YouTube-Logo

YouTube is the world's biggest streaming music service, a key platform for labels and artists big and small, and also the spark for heated debates about its payouts and copyright approach. It's also...

Continue reading »