Tag: youtube

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Despacito disappearance was due to a ‘security breach’ at Vevo

Remember the days when labels would ‘delete’ singles once they wanted to clear the decks for the next release? Yesterday, it seemed for a moment that the unthinkable had happened, with the 5bn-views video for ‘Despacito’...
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Genius and YouTube launch new ‘Song Stories’ video format

2018 is already a very active year for lyrics-focused company Genius: its latest $15m funding round was revealed in early March, before a partnership with Spotify on a podcast called Déjà Vu which was announced last week. Now...
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First BTS ‘Burn the Stage’ episode does 3.9m views in 15 hours

The first two episodes of K-Pop stars BTS’ new ‘Burn the Stage’ documentary series went live on YouTube overnight. The first episode was made available for free on the band’s own channel, with the second (and future)...
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Indian firm T-Series is adding 3m YouTube subscribers a month

Indian music giant T-Series has long been one of the most popular channels on YouTube, and its growth is continuing apace. Its film-music focused catalogue has just reached a new milestone on Google’s video service: more...
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YouTube to ‘frustrate and seduce’ its music users with ads

We know from Spotify’s growth that free music-streaming can be a powerful funnel towards paid subscriptions. We also know that YouTube’s catalogue of music videos is the biggest free music-streaming funnel of all:...
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Lyor Cohen wants YouTube to break ‘two-horse race’ of Apple and Spotify

Why did Lyor Cohen take the job as head of music at YouTube in 2016? In his keynote speech at SXSW today, the music-industry veteran explained. “My greatest fear at the time was that distribution was going to be too...
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K-Pop stars BTS are getting their own YouTube Red series

YouTube has been one of the main engines behind the global success of K-Pop band BTS in the last year. Now they’re getting their own series on its YouTube Red subscription service. The eight-episode series is called...
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Pew Research: 73% of US adults use YouTube, while 68% use Facebook

The Pew Research Center’s surveys of Americans are well-respected, so its new study of social-media habits is well worth perusing today, to see some of the trends at work. Facebook remains the top platform overall, used...
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Former Spotify man Tuma Basa may be heading to YouTube

Last week brought confirmation that Spotify’s hip-hop boss Tuma Basa was leaving the company, having helped to make its RapCaviar playlist a well-known standalone music brand. So why is he leaving and where will he end...
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YouTube targeted as German music revenues show slight decline

We’ve already seen strong recorded-music revenue growth in the 2017 figures from a number of countries, but Germany isn’t among them. Stats published yesterday by industry body BVMI revealed that recorded music generated...
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City Slang boss calls for governments to close the ‘value gap’

Christof Ellinghaus, founder of Berlin-based indie label City Slang, is keen for governments to take action to remove YouTube’s safe harbours, and thus address the ‘value gap’. “We’re all stopping to sell records...
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Research claims 3% of YouTube channels get 90% of views

Views are no longer the most important currency on YouTube: it’s been watch-time for a while now – as shown by the fact that the platform’s new minimum requirements for ‘partner’ status include 4,000 hours of watch-time...