Music Ally: Knowledge and skills for the modern global music business.
Music Ally helps people learn, grow, and build sustainable careers where music and technology meets – through thought-leading analysis, training, events, and hands-on work.

Knowledge
Music Ally’s news is real-time daily analysis for the global music business.

Skills
The music industry’s one-stop shop for digital marketing, technology & business learning.

Events
Bringing together the people, ideas, and discussions that build tomorrow’s music business.
SUBSCRIBER RESOURCES
LATEST SANDBOX guide
LATEst COUNTRY Profile
LATEst quarterly Report
Become a Music Ally subscriber…
… and receive our cutting-edge analysis every day. Plus: learn from marketing experts in our twice-monthly Sandbox reports, read industry-leading insight in our Quarterly reports, localise instantly in our Country Profiles – and access our 20 year archive of analysis, data, and insight.

NEXT EVENT
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!

- How can you execute a highly effective digital marketing campaign abroad?
- How do you create local relevance around the artist in a specific market?
- What role do local partnerships play in breaking an artist in a new territory?
TOP NEWS STORIES
LATEST COURSES
- Learn how to build an artist Discord server from the […]
- How to market around an organic TikTok trend – A […]

Music Ally’s Focus podcast analyses vital music business topics in detail, as they emerge: Joe Sparrow breaks down important stories with expert guests in about 25 minutes.
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VITAL INSIGHT FOR MUSIC ALLY SUBSCRIBERS

Bulletin Newsletter
DAILY: Our news briefings are relied upon by thousands of music and tech execs around the world; covering the markets, technologies, trends and views shaping the modern industry. Subscribers get the analysis first, in their inbox every morning.

Sandbox Insight
2x MONTH: Sandbox tells you how to do it: the latest music marketing strategies, case studies, and insider tips from experts who do it best. Go behind campaigns, uncover single strategies, and discover the tools you need for success.

Country Profiles
2x MONTH: Since 2008 Music Ally has published fortnightly profiles on the main and emerging music markets around the world. The reports include the latest data, growth forecasts, trends, charts, and interviews with key market figures.

Quarterly Reports
4x YEAR: Deep-dives into the technologies and industry sectors that modern professionals needs to be on top of: year-ahead predictions, in-depth DSP reports, international focuses, and our essential music-tech startup guides.

SPECIAL REPORTS
Music Ally Quarterly Report :: Music/tech Startups 2022
While NFTs stole the headlines in 2022, a raft of other exciting developments took place, and various music/tech startups took leaps and bounds as they strove to create new technological opportunities for creativity, commerce, or collaboration in the music space. In this report, we take stock and figure out what it means – and what happens…
Become a Music Ally subscriber
Daily analysis and news, twice-monthly reports and profiles, and access to 20 years of cutting-edge analysis, data, reporting, and insight on the global digital music business!