More than 60% of internet users watch online video clips, with people aged 35 or older accounting for nearly 70% of online viewers. Approximately 94% of web users prefer advertisements to subscription fees, with nearly 66% saying that shorter advertisements make the experience more enjoyable. 51% of respondents watch a TV episode online when they missed its original broadcast, but for 80% online video usage does not cut into their TV time.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…