The service have so far got a click-through rate of between 12% and 43%. The rate varied according to the format of the advertisements which include text message, picture message, photos and videos. The company did not revealed the umber of subscribers it has attracted in the six weeks since its launch, but said that most users are between 17 and 20 years old, with university students representing 57% of current users.
The service have so far got a click-through rate of between 12% and
