Over 30% of Britons are downloading or streaming film and TV content every month, while even more people are watching a range of free web-based user-generated content (UGC) and streaming music and podcasts. UK consumers are not very willing to pay for audio-visual content. Around three times as many people are consuming free compared with paid content and also those not yet consuming are around three times more interested in free content.

EarPods and phone

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Tools: Kaiber

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