Global revenues from mobile gaming will increase from $3.6bn in 2007 to $6bn by 2011. Subscription-based and advertising-supported models are on the rise, but pay-per-download is still the most significant revenue generator across all regions. Emerging markets such as China and India are seeing fast uptake of mobile games, but comparatively cheap prices for games in these markets will mean that the Asian market, excluding Korea and Japan, will account for less than 10% of total global revenues by 2011.

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