42% of consumers between 18 and 34 currently watch online video at least once a week compared to 28% in 2007 and that 15% of those aged 35 and over do so compared to 13% in 2007. 31% of those using the internet at home watch an online video at least once a week, a rise from 25% in 2007, whilst 10% watch online videos every day. Although men between 18 and 34 represented only 17% of the 1250 households surveyed they accounted for 40% of daily online video viewers.
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