Remember that partnership between Vodafone and Warner Music Group around Madonna’s ”Hard Candy” album, and the fact that it included a webcast of Madge”s gig at the Roselands Ballroom in New York, which would be streamed to PC and mobile users in 13 countries? Well, we”ve been talking to Vodafone, and they tell us that a total of 6,000 people tuned in on their PCs, of whom 35% used the social network and chat features. Just 6,000? They”re getting back to us with the mobile figures. Meanwhile, the exclusive Timbaland remix of the album”s leadoff single, which was only available on Vodafone and Verizon wireless, apparently sold 60,000 mobile downloads worldwide, and is the most downloaded single through Vodafone Live ever.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…