Up until now, it’s only particularly switched-on kids in the UK who’ve heard of the Jonas Brothers, but that’s changing thanks to a big promotional push ? including an innovative campaign on Bebo, which uses mobile broadcasting service Kyte. The band are being filmed with a Nokia N95, with the footage being broadcast to the Kyte channel on their Bebo profile. It certainly shows the potential for this kind of technology, since in the past producing this kind of backstage / on-tour footage required sending a camera crew around with bands.

EarPods and phone

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