EMI Music claims that Coldplay’s new album `Viva La Vida’ is now the biggest ever paid album download, having shifted 394.000 digital copies in the last three weeks (this is based on Nielsen Soundscan figures in the US). That’s a big chunk of the overall 1.1 million sales too – bolstered by the band’s digital promotions in the run-up to its release with iTunes.
Viva La Vida now the biggest paid album download ever
