Crazy Frog lives, and he’s got an even more bulging wallet than before! That’s the message coming from mobile content retailer Jamba, which has an advertising warchest of $100 million set aside for this year. The company’s focus continues to be skewed towards ringtones, contrary to doomy predictions of their decline. Apparently realtones are still 40% of the company’s downloads, too. The article revealing this info linked below is well worth a read too, as it talks to various other direct-to-consumer mobile content retailers about their strategies going forward.
Jamba to spend $100m on advertising this year
