We love the name of Beijing firm R2G’s new music subscription service: it’s called Wawawa and launched last Friday, with more than a million tracks from indie digital distributor IODA. The service costs 20 yuan a month (around $2.93) on an eMusic-style model where subscribers get up to 88 downloads a month, while also being able to stream their purchases over the Web (an important feature in China, where internet cafes are popular). R2G says it’s focusing particularly on genres that Chinese music fans would be willing to pay for, including classical, trance and new age music. The company also says it’s in talks with the major labels to get their catalogues onto Wawawa too.

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