Activision has revealed plans to triple the amount of Guitar Hero titles (and associated content) it produces by 2010, the company indicated at a corporate event this week. Universal Music president and COO Zach Horowitz took the podium to tell the gathering that songs included within the franchise saw real-world sales climb on average 200-300% – Weezer’s ‘My Name Is Jonas’ saw salesclimb 1,000% as a result of inclusion within Guitar Hero III, he said.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *